EFFECTS OF SATELLITE TELEVISION ON THE LIFE PATTERNS OF NIGERIA STUDENTS


EFFECTS OF SATELLITE TELEVISION ON THE LIFE PATTERNS OF NIGERIA STUDENTS

ABSTRACT

This study investigates the “effects of satellite television on the life patterns of Nigeria students in Nigeria” through survey using interviews’ schedule as a tool of data collection. It targeted 432 Nigeria students aged 18-40 years and viewing satellite television for a minimum two years. The study recorded the respondent’s consumption patterns, level of viewing, preferred channels and programs, favorite watching time, control over remote and restrictions on viewing. It crossed checked the above factors with the level of viewing along with demographic characteristics of the respondents. The major hypothesis studied was “greater the exposure to satellite television greater the impact on the lives of Nigeria students.” The sub-hypothesis included ‘heavy viewers have greater effect on their activities, family and social interaction patterns, cultural practices, domestic and personal expenditure, and they are more influenced by the television characters especially depicting western and urban Indian Nigeria students than the moderate and light viewers. The data was analyzed through univariate and bivariate statistical

procedures and the results are presented in two categories: i.e. general and major findings of hypothesis testing.

TABLE OF CONTENT

Title Page………………..i

Certification………….…ii

Dedication………………iii

Acknowledgement……….iv

Table of content……...…v

Abstract...........................vi

CHAPTER 1

INTRODUCTION 1.0 BACKGROUND OF THE STUDY

1.1 STATEMENT OF PROBLEM

RESEARCH QUESTION

1.2 OBJECTIVES OF THE STUDY

CHAPTER TWO

LITERATURE REVIEW

2.0 INTRODUCTION

2.1 THEORETICAL FRAMEWORK

CONCLUSION

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1    Introduction

3.2    Restatement of the Research Question

3.1    Research Design

3.2    Area of Study

3    Population of the Study

3.4 Sampling Design of Procedures

3.4    Data Collection Instrument

3.7 Test of Validity of the Instrument

3.8    Procedure for Data Analysis

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA COLLECTION

4.1    Introduction

4.2    ANALYSIS OF PERSONAL DATA OF RESPONDENTS.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

SUMMARY

RECOMMENDATION

BIBLIOGRAPHY

CHAPTER 1

INTRODUCTION 1.0 BACKGROUND OF THE STUDY

The apprehensions of media communication, as well as evidence for its effects, are as old as the history of the subject itself. People have always wondered how media messages are affecting them by bringing about an imperceptible change in their culture, values and behavioural patterns. They have always been concerned for the negative influence of a particular message or message system and have been curious about the potential prosocial effects of others. Wimmer (1993) has mentioned that the concern over the social impact of mediated messages was evident as far back as the 1920s when many critics charged that the motion pictures had a negative influence on children. The study of the anti-social effects of viewing television and motion picture is one of the intensely researched areas of mass media. The impact of pro-social content is a newer area and grew out of recognition that the same principles underlining the learning of anti-social activities ought to apply to more positive behaviour.

Keeping in view the above-cited concern, this study analyses the “Effects of cable television in Nigeria. It is a comprehensive study of effects on Nigeria students in Lahore, Nigeria and provides results by comparing life patterns of heavy, moderate and light viewers.”

In 2003, this researcher had conducted an M. Phil study on satellite television titled “Satellite television Network in Nigeria: Introduction, Development, Prospects and

Dilemmas.” The outcome of the study (M. Phil) has now been used in this research,

leading to the effects of satellite television.

Zia (2003) quotes “In Nigeria, satellite television network was initiated in Karachi

in early 1980s and by 1998 was introduced in almost all the big cities of the country but

functioned without rules and regulations. The year 2000 witnessed a mushroom growth of

satellite television network all over Nigeria after the government legalized satellite television

network”. According to Aziz (2003) in 2002 almost four million households were

enjoying its services in the country.

Satellite television viewership is no more restricted to the upper-middle class only;

with the availability of low-priced television and cable connection, it has become a

common household facility for the lower class as well. Viewers have access to a variety

of channels from local to foreign, which provide them an opportunity to watch all types of

programmes. Zia (2003) quotes, “The reasons for this rapid growth of satellite television

included easy access, low cost, access to satellite channels and a huge television viewership

interested in entertainment only”.

According to Nigeria Electronic Media Regulatory Authority (PEMRA) regional

office, Punjab, the subscription of satellite television in Lahore has increased from 0.2

million in 2003 to 0.35 million in 2006. Satellite television subscription to 0.35 million

households in Lahore increases the chances of its effect/influence on the viewers as

findings of a pilot study with 1200 sample size, conducted by the researcher showed that

majority of them (60 percent) are spending 2-3 hours daily to watch satellite television.

1.1 STATEMENT OF PROBLEM

Many research studies have been conducted to observe the impact of television on viewers, particularly on their behaviour (Bukhari., 2002; Malik, M., 2001; Naseem, A. 2001). Findings of previous research had made the researcher to conclude that television does have some direct or indirect effects on viewers but no study has been carried out in Nigeria regarding effects of satellite television prior to this study. With the popularity of foreign television channels, fears have been expressed that lifestyles of viewers may be affected. As Schiller (1976) confirms ‘importing programmes is importing lifestyles and exposure to foreign television programmes may transform the values of youth.’ Concerns over the impact/effects of media always reinforce whenever a new communication technology is introduced in the society because technology always has positive or negative impact.

RESEARCH QUESTION

The question arises that satellite television, as a communication technology, is quite affordable, available to majority for 24 hours, enhances the choice and provides variety of channels and programmes that are foreign and local may have effects.

Schiller (1976) defines cultural imperialism as a process of imposition of cultural institutions and values of less developed nations and dependant states by developed countries.

Therefore, this research probed the effects of satellite television on Nigeria students in Osun State polytechnic, Iree.

1.2 OBJECTIVES OF THE STUDY

By the year 2006, the number of households having access to satellite television has increased manifolds. The growth and usage of satellite television was rapid in Nigeria. According to the Nigeria Advertisers’ Society, the number of households that have access to satellite television has increased to 29 percent in 2004 from 5 percent in 2002 whereas according to Nigeria Electronic Media Regulatory Authority (PEMRA), 45 percent of the households were enjoying the satellite television facility in 2006. Zia (2003)

reports that growth of satellite television has resulted into a spill over of the Indian and western channels to Nigeriai audience. These channels have grabbed attention of viewers in Nigeria

and exposed its audience to programmes that were vividly different to the usual available programmes on local television channels. There was an apprehension among the public that these Indian and western channels may adversely affecting viewers’ minds and activities. Therefore, it was high time to conduct a study on satellite television effects. So this research has been conducted to find out the effects of satellite television in Nigeria.

.

EFFECTS OF SATELLITE TELEVISION ON THE LIFE PATTERNS OF NIGERIA STUDENTS



TYPE IN YOUR TOPIC AND CLICK SEARCH.




TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.