AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)


Department Of Mass Communication » AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)


PAGES: 60
FORMAT: MS WORD
Chapters: 1-5
PRICE: ₦ 5,000.00

AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)  

CHAPTER ONE

INTRODUCTION

1.1 Background to the study 1

Onyebuchi (2012), asserts that in this era of digital technology and globalization of communication, the media have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the society and governance by their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political system affects their citizens’ standard of living, Onyebuchi (2012 p.12).

The way and manner a society is governed directly or indirectly reflects on the behavioural pattern and perception of its citizens. Agbo (2013), noted that in a democratic society, the media especially the television station is one of the major sources of communication between the government and its citizen. Agbo (2013 p. 16), also asserts that the media through the television stations disseminate information, news items, transmit political programmes, developmental projects and pitfalls of the various arms of government in a particular country.

According to Akpan (2012, p.16), private owned television stations such as Africa Independent Television (AIT) have been known for disseminating news and information related to politics and major happenings in the political industries around the world. Hence, there is close relationship between communicating political news and other political related news contents. Akpan (2012), added that viewers not only listen to news, they also analyse, select, make comments, give opinions and share comments on how they perceive media effects on politics generally.

In order to establish a robust and information rich society, adequate communication is necessary and a media house that has distinguished itself will definitely excel especially in the present political juggernaut around the world. AIT is a subsidiary of DAAR Communications Plc which was established in 1994 by Chief Aleogho Dokpesi. DAAR Communications Plc is the foremost Independent Broadcast Organization in the Federal Republic of Nigeria pioneering private/independent broadcasting with the establishment of RayPower 100.5FM, AIT, Daarsat - The first fully Nigerian base digital multi-channel direct-to-home subscription TV and an indigenous station FAAJI FM, (http://www.aitonline.tv/live).

The Nigerian Television Authority, also known as NTA is a Nigerian government-owned and partly commercial broadcast was inaugurated in 1977. At inauguration it had monopoly on television broadcasting in the country. The NTA runs the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian Television (NTV), the network began with a takeover of regional television stations in 1976 by the then Nigerian military authorities, and is widely viewed as the authentic voice of the Nigerian government (http://www.ntaonline.tv/live).

Konstantin (1991), observes that the perception of audience regarding television news content has long been of interest to communication researchers. Konstantin (1991), explained that perceptions of credibility have been found to be influenced by the content of the news reports and characteristics of the news anchor, suggesting that perceptions of credibility may be influenced by presentation variables. Konstantin (1991, p.6) further noted that public perception is the aggregate of individual attitudes or beliefs in a system. It can also be seen as the complex collection of opinion of different people and the sum of all their views or as a single opinion held by an individual about a socio-economic or political topic. Key component in the formation of public perception is “framing”. Framing is when a story or piece of news is portrayed in a particular way and is meant to sway the audience attitude one way or the other.

Church (2012), posits that in the past, the traditional media organizations have been the basic means of connecting the public with news on social and political world. For a longer period of time, such media have been observed as a means of preventing the citizens from knowing some of the misdeeds of the government especially in politics. As explained by Church (2012), politics in the modern societies can be understood as a system, which organizes and governs the public way of life and taking care of the overall interests of the citizens. The role of the mass media in creating and strengthening the public opinion is pivotal. Hence, with the advent of independent media houses in the process of democratization, expressions and thoughts of the general public have been made easy. 

The television today represents a channel of information dissemination, such as the political happenings, events, quarrels and debates. Thus, the manner in which the television station packages and transmits information has an influence on the audience, since it is through the media the audience learn, judge, analyse and make informed decisions about their political issues. Politics cannot exist without the voice of the media, because only through it, the public get to know the plans, activities and agenda of the political parties (Siljanovska and Ejupi, 2013).

In mass media, channels of transmission of news include: the press, radio, television and internet. The media generally have specific technical-technological characteristics with which they transmit their news. The role of the mass media in creating and strengthening public opinion is very important. The advent of independent media houses in the present democratic settings has contributed to the growth and freedom of expression and perception. In modern societies, getting authentic information is critical to the quality of decision making by the citizens and the legislators. The growth of the mass media and their capability to transmit information and messages to a large population has turned the media world into a large social institution (Gilens, 2009).

It is against this backdrop that the researcher seeks to investigate the perception of viewers/audience about political news coverage on television stations using AIT and NTA as the main focus. Efforts shall be made to find out the impact of television in the dissemination of political news and politics in general. 

1.2 Statement of Research Problem5

One of the most common generalizations about politics is that today’s voters are less informed and less engaged than voters in prior generations. This perceived decline in political engagement echoes a decline in both exposure to news and the quality of political news. According to Gilens (2009), television viewers have been waning steadily for decades, the network programme as Gilens (2009), asserts have lost a third of their viewers, and the content of campaign coverage in these news outlets has shifted away from policy to scandals, gaffes, and the horse race. It is no wonder, then, that citizens are viewed as less equipped to make electoral decisions today than they were 50 years ago (Gilens, et al., 2009). Despite the efforts of the private electronic media to help in the growth and development of the country, by keeping audience informed about political activities in the country through their political news and programs, these media houses shortcomings such as lack of resources to verify stories which can lead to spread of misinformation, it can lead to ruin of reputation of an individual or a company through spread of rumors. Also, there is dependence on the disposition of the audience, which may be favorable or unfavorable, positive or negative, good or bad. Thus, these short comings have prevented them from serving the audience effectively. 

It is in this context that this work will study the audience perception of political news coverage on Africa Independent Television (AIT) and Nigerian Television Authority (NTA) in Ilorin metropolis. The study will seek to proffer and suggest solutions to some of the challenges mentioned above.

1.3 Objectives of study 6

The objectives of this study are: 

1. To examine the extent to which residents of Ilorin metropolis are exposed to political news coverage on AIT and NTA Ilorin.

2. To examine the attitude of residents of Ilorin metropolis towards political news coverage on AIT and NTA Ilorin

3. To find out the relationship between political awareness of residents in Ilorin metropolis and their perception of political news coverage on AIT and NTA Ilorin

4. To find out the influence of political news coverage and political behaviour of the audience

1.4 Research Questions 6

The following Research Questions are posed to guide the study:

1. To what extent are residents of Ilorin metropolis exposed to political news coverage on AIT and NTA Ilorin?

2. What is the attitude of residents of Ilorin metropolis towards political news coverage on AIT and NTA Ilorin?

3. What is the relationship between political awareness of residents in Ilorin metropolis and their perception of political news coverage of political issues on AIT and NTA Ilorin?

4. To what extent do political news coverage and political issues influence the political behaviour of citizens.

1.5 Significance of study 7

This study will be of benefit to the audience, as it will create room for the audience to air their views on how they perceive political news coverage in general and particularly from AIT and NTA and also deliver messages on political news for audience consumption. Furthermore, it will benefit both government and private electronic media owners; because it will help media owners to understand their audience attitude and conduct towards their political news and on the other hand help the governments know the public reaction towards their political activities. Also, this study will be useful to political parties such as PDP, APC, CPC, PPA and others, because it will give them insight on the media platform that is best used for political campaigns. The electoral umpire, INEC stands to benefit too, because this study will enable it reach a large chunk of voters through political reporting on media platforms to create awareness, educate and mobilize the public on how to vote. 

1.6 Scope of the Study 7

The scope of this study is audience perception of political news coverage and it is limited to AIT and NTA although the findings may be applicable to other media organizations too.

1.7 Operational Definition of Terms 7

Audience: As used in this study means group of people or individual that view political news and programmes on AIT and other television stations. 

Perception: This as used in this study refers to the way Ilorin residents understand or think about the coverage of political news on AIT and NTA Ilorin.

Political news: This as used in this study refers to information and report contents such as political happenings, events, quarrels and debates on government activities around the world made available to for public view on AIT and NTA Ilorin. 

News coverage: This is the actual style, language, positioning and viewpoints given to a story in any of the various media of mass communication.

Ilorin residents: This as used in this study refers to voters in Ilorin, Kwara State. 

Television station: this is referred to in this study as a channel of information dissemination, such as the political happenings, events, quarrels and debates, through which the audiences learn, judge, analyse, makes contexts and make informed decisions about their political leaders. 

.



TYPE IN YOUR TOPIC OR KEYWORD AND CLICK SEARCH:






HOW TO GET THE COMPLETE PROJECT MATERIAL ON AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)

  • * Click the green DOWNLOAD button above

    * Select any option to get the complete project material instantly.

    * Chat our 24/7 customer service desk on WhatsApp# and get your complete project material instantly.

    * All project materials on this website are well researched by professionals with high level of professionalism.


TESTIMONIES FROM OUR CLIENTS

Please feel free to carefully review some written and captured responses from our satisfied clients.


  • Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.

    "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."


  • Hilary Yusuf, United States International University Africa, Nairobi, Kenya.

    "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"


  • Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.

    "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."


  • Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.

    "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."


  • Sampson, University of Nigeria, Nsukka.

    "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."


  • Cynthia, Akwa Ibom State University .

    "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."


  • Elizabeth, Obafemi Awolowo University

    "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."


  • Ali Olanrewaju, Lagos State University.

    "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."


  • Willie Ekereobong, University of Port Harcourt.

    "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"


  • Theressa, Igbinedion University.

    "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 5k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"


  • Joseph, Abia state Polytechnic.

    "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."


  • Christiana, Landmark University .

    "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"


  • Musa, Federal University of Technology Minna

    "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."


  • Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.

    "I was scared at first when I saw your website but I decided to risk my last 5k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."


  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.
    Thank you for choosing researchwap.com.

FREQUENTLY ASKED QUESTIONS

  • How can I get the complete project on AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)

    Simply click on the DOWNLOAD green button above and follow the procedure stated.


    Is it a complete project work or just materials?

    Yes, it's a Complete Research Project material. i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data


    What if I want to change the case study for AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN), What can i do?

    Chat with Our 24/7 Customer Service Desk Now: WhatsApp# and you will be responded to Instantly


    How long does it take to get the complete project on AUDIENCE PERCEPTION OF POLITICAL NEWS COVERAGE ON TELEVISION (A CASE STUDY OF AFRICAN INDEPENDENT TELEVISION (AIT) AND NIGERIAN TELEVISION AUTHORITY (NTA) ILORIN)?

    Depending on how fast your payment and details is acknowledged by us, you will get the complete project within 30 minutes. However, on a very good day you can still get it within 15 minutes!


    How will I get my complete project?

    The Complete Project Material will be Delivered via your Email Address in an MS Word document format


    Can I get my Complete Project through WhatsApp?

    Yes! We also send your Complete Research Project to your WhatsApp Number


    What if my Project Supervisor made some changes to a topic i picked from your website?

    Call or Chat With Our 24/7 Custumer Care Desk: +2348037664978 and you will be responded to Instantly


    Do you assist students with Assignment, Term Paper, Seminar and Project Proposal?

    Call or Chat With Our 24/7 Custumer Care Desk: +2348037664978 and you will be responded to Instantly


    What if i do not have any project topic idea yet?

    Don't Worry! We've Got Your Covered. Chat with us on WhatsApp# to Get Instant Help.


    Why should I trust this website?

    We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "TOPNOTCH INFOTECH ENTERPRISE". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!


    I have a fresh topic that is not on your site. How do I go about it?

    Don't Worry, Chat with us on WhatsApp# (+234) 0803-766-4978 to Get Instant Help.