Title page i

Certification ii

Dedication iii

Acknowledgement iv

Table of contents vi

Lists of Tables vii



1.1 Background to the study 1                                      

1.2 Statement of the problem 5 

1.3 Objectives of the study 6

1.4 Research Question 6 

1.5 Significance of the study 7

1.6 Scope of the study 8

1.7 Operational Definition of Terms 8                                                                                                                          


2.1 Theoretical Framework 10

2.2 Conceptual Framework 12 

2.3 Research Study Review 20                                                      


Research Methodology

3.1Research Method 22

3.2 Population of the Study 22

3.3 Sample Size and Sampling Techniques      23  

3.4 Instrumentations 23

3.5 Validity and Reliability of the Instrument 23

3.6 Method of Administration of the Instrument 24

3.7 Method of Data Analysis 24


4.1 Analysis Of field Performance 25

4.2 Analysis of the Demographic Segment 25

4.3 Analysis of Data on the Research Question 28



5.1 Summary 37

5.2Limitations to the Study38

5.3   Conclusion 39

5.4 Recommendations 40

      References 42



4.2.1.  Distribution of the Respondents by Age 25

4.2.2   Distribution of the respondents by Sex 26  

4.2.3   Distribution by Marital Status 27

4.2.4   Distribution by Academic Qualifications 27

4.3.1   Do you like cartoon in Newspaper 28 

4.3.2   Does cartoon play any role in the 29 

  communicative life of its audience? 

4.3.3   How functional will you rate cartoon as 30 

  a means of communication? 

4.3.4   Does cartoon messages change one’s 31

  view towards an event

4.3.5   Does the message channel its audience 31 

  attention to the desired motive

4.3.6   Do you prefer cartoon illustrations 32 

  as easy understandable to written words

4.3.7 Do you prefer cartoon to written words 33 

because of its entertainment value

4.3.8 Do you prefer cartoon to written words 34 

because it’s more actionable and requires 

few words description.

4.3.9 Is cartoon generally accepted as a 35 

means of communication in newspaper 


4.3.10 how extensive is cartoon illustration being 36 

used in newspaper journalism.  




Essential, communication is the root of world creation. It is the basic of human existence living and interrelating. It is also the socio cultural system of the people of the world. According to Mac Bride (1981 pg 3) says “Communication maintains and animates life, it is the motor and expression of social activity and civilization. It creates a common pool of ideas, strengthens the felling of togetherness through exchange of messages and translates, reflecting every emotion, and need from the humblest task of human survival to manifestation of creativity or destruction”.

Communication cements our social interaction with other people. It is a living mechanism which links together any organism but when there is a breakdown in communication, the organisms also breaks.

The need for communication is at least tantamount to the need for information. By getting people informed of the happenings in other part of the country and the globe, newspaper helps to broaden the people’s horizon and in this corollary serve as a force of cohesion or as an internet for binding together the different human communities.

It is therefore, not debatable, to say or to conclude that it is this dynamic attempt to inform the people and broaden their horizon through newspaper; which has over the years brought about the use of cartoons, pictures and other illustrations to supplement and complement the printed or written words.

Thus, it has been observed that not only written words serve as a means of conveying information to the general public. Some other means have been closely observed, these have brought about the inception of “Cartooning as a means of communication or especially in newspaper journalism.

With these observations, it has made us to carryout research on the “Importance of cartooning in newspaper journalism”.

Cartoon, according to chambers twentieth century dictionary, is “a comic or satirical drawing commenting on current events or politics”. Viewed from what it does rather than what it is, cartooning may be summed up as “graphic”.

Cartooning reflects social attitude and provide a vehicle through which people can voice feeling for which there is no socially acceptable or easy accessible outlet.

It provides a vehicle for expressing man different kinds of attitudes. It dramatically cuts through defenses, conveys, collective surreptitious approval or disapproval tackles taboo subjects and expresses ideas very simple and compelling. The purpose of cartooning is not totally different from Harold Lasswell’s functions of the press summed up this surveillance, correlation and transmission of cultural heritage.

Cartoonings, for example are basically meant to bring about social changes, most times combine other functions such as education information and entertainment.

In summation, cartoon is a good sample of an illustration in newspaper and as an illustration, it gives aesthetics to newspaper pages.


Over the years, cartooning has been serving as a means of communication. Once inner most feelings on a particular issue is expressed through cartoon illustrations, but in the main time, it has been observed that cantoon treatment has been relatively poor as it is regarded as thing for the children because it contains much of drawing, sketches and gesture illustrations.

Hence, this study is set to fact find through research reason (s) behind this notion and therefore, suggesting a tentative solution to the problem.


The objectives of this study is to access the importance of cartooning in newspaper journalism as a journalistic tool used for communication and how affective cartoon messages are to its audiences.


The importance of cartooning in newspaper journalism research questions are as follows.

⦁ What impact does cartoon play in newspaper?

⦁ Are cartoon messages properly understood by it audiences?

⦁ Why do some people prefer cartoon illustration to written words?

⦁ To what extent has cartoon been accepted?

In this study, those above questions will be answered through research in other to ascertain the time importance of cartooning to newspaper media outlet and the role it plays as a communication tool.


The significance of this research is to assess the importance of cartooning in newspaper journalism. The benefit of this study is of great importance to both the print media and the reading public. This will help to encourage none introduction of canton illustrations in their daily publication therefore will serve as an avenue for discussing matters of national interest.

Hence, will also help to broaden the Readers knowledge on the importance of cartoon.


This study focuses its attention on the importance of cartooning in newspaper journalism on Kwara state college of Education, Ilorin.

In this study, questionnaire method is adopted as instrument to be used in collection of data. 100 respondents are selected to be the total number of population to be studied.

The research is carried out between February and July 2013, making a total of 6 months.


In this research study, these are the key terminologies used that is, the key words.

Journalism: This term refers to an act in mass communication that deals mainly with gathering, reporting and dissemination of information’s that is news worthy.

Cartoon: This means drawing, sketching or making gesture illustrations of a thing in a funny way that is either entertaining or enlightening.

Newspaper: This is a set of large printed sheet of paper containing news articles, advertisement etc. published on a daily base.



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