Sale promotion as an effective marketing strategy for selling consumer manufacturing industry. (A case study of Nigeria Bags Manufacturing Company Ikeja Lagos). 

Sale promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion.

The research work will be divided into five chapters, each chapter contains the following:

Chapter one will have the background of the study, statement of research problem, aims & objectives, significant, scope and limitation of the study, definition of terms and concept and organisaiton of the study.

Chapter two will treat literature review, introduction, important of promotion, the need for promotion, promotion and communication process, the communication process, effective of marketing strategy, factor encouraging the use of sale promotion, objective of sales promotion and product adoption groups.

Chapter three will discuss data analysis techniques, sampling size and research design and research methodology.

While chapter four will contain data presentation and data analysis.

Finally, chapter five will discuss the summary, conclusion and recommendation.

This chapters are all going to be discuss and breakdown in the research work


Title page





Table of Contents


1.1 Background of the study

1.2 Statement of the research problem

1.3 Objectives of the study

1.4 Significance of the study

1.5 Scope and limitation of the study

1.6 Historical background of case study 

1.7 Definition of terms


2.0 Literature review

2.1 Introduction

2.2 Important of promotion as a marketing mix

2.3 The need for promotion

2.3.1 Distance between producer and consumer

2.3.2 Competition

2.3.3 During period of shortage

2.4 Promotion and communication process

2.5 The communication process

2.6 Determination of cost implication in promotion

2.7 Effective of marketing strategy

2.8 Factor encouraging the use of sales promotion

2.9 Selection of sales promotion method

2.10 Planning sales promotion programme

2.11 The promotion strategy

2.12 Objective of sales promotion

2.13 Promotion objective

2.14 Product adoption groups

2.14.1 Innovators

2.14.2 Early adopters

2.14.3 Early majority

2.14.3 Late majority


3.0 Research methodology

3.1 Sample and sampling method

3.2 Method of data analysis


4.0 Introduction

4.1 Data presentation

4.2 Data analysis


5.0 Summary

5.1 Conclusion

5.2 Recommendation




The survival of any business organization depend on a very large scale of the patronage that it enjoy from those who consumer the product those, promotion mean to push forward, to advance in idea in such a way to gain acceptance and approval for it.

And also one of the crucial components in the setting of the consumer product is promotion which is used in pervasion and communication which could either be inform of advertisement. Personal selling, sales promotion, as a competitor in the market hope to influence as many consumers as a possible to choose their product over alternative product. Sales promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion, this belief is strengthened by Porter (1996). Whose works have attempted to spell out experimental analysis of the theory of sales promotion in relation to consumption.

Also according to Ray Wild (year) promotion is concerned primarily with the persuasion gained largely at securing increasing the sales of the actual market prior to this study, the researcher was able to observe restriction in the use of sales promotion in consumer product effective in consumer production. This how ever shows that the effective promotion strategies will diminish market effort. While the presence of effective promotion strategies will improve customers satisfaction. Importance of sales promotion at profit and close monitoring of the action of the competitors . it is strongly believe that this research work will be readable and useful to all manufacturing company as a whole.


Many business organizations are facing serious problem in how to reach their predetermined goals and objectives, due to the competition merged with our distressed and inflationary conditions. The study is therefore to assist Nigerian manufacturing, particularly consumer manufacturing companies and manager or various organization to be acquainted with the secret to success in an uncertain and competitive environment. This can be achieved by aiming at bringing to the limelight the effectiveness of sale promotion as opposed to ancient belief. Business organizations use sales promotion to stimulate and create awareness on the existence of its products and services through advertising, this is because it is viewed as a key decision variable in influencing consumption pattern of the consumer.


Specifically, this study will evaluate the effectiveness of sale promotion on consumption behaviour of consumers using the Nigeria Bags Manufacturing Company in Ikeja as a reference point. It shall also dwell on the relationship between sales promotion and consumption pattern of consumer.


Based on the series of beliefs that sales promotion does not correlate with increased relative consumption and that changes in consumer attitude towards a product or service is due to some factors like trial-usage idea rather than sales promotion. While others believe that sales promotion would lead consumer from the stage of awareness to the interest stage, hence the desire stage and finally to purchase which is the action.

The significance of the study is to identify and explain extent to which various sales promotions on consumer product can influence the consumption pattern and purchase in the part of the consumer.


The research study is limited to Nigeria Bag Manufacturing Company. This study covers the entire organization but will be represented by only 20% of the whole population.

This research work is an attempt to bring to light some in effectible factor that would lead to marketing promotional strategy with particular attention of Nigeria Bag Manufacturing Company.

The availability, reliability and sufficiency of data, textbook and other materials determine in a great way the success of this research work. Also, the cooperation of interviewed officials and other informed individuals tells much on the success of the study.

However, time and financial constraints as well as the non-disclosure of some of the organization’s strategy reduced considerably the effort of the researcher. It is notable however that the above mentioned constraint do not in any way invalidate this research work as the researcher was able to get relevant and needed information.


PROMOTION: it is define as an exercise aimed at information persuasion and communication about goals or services to potential consumer in a manner designed to illicit positive action.

Sale promotion can be defined as a marketing activities outside personal selling, advertising and publicity. It is also used as a complement way to other promotional strategies and action.

CONSUMER: Can be defined as someone who buys and used products and services.

STRATEGY can be defined as the means and skill of planning series of actions for achieving an aim, especially success against an opponent.

MANUFACTURING: Can be define as a means and process or business of producing goods in factories.

INDUSTRY: The production of goods especially in a factories



RESEARCHWAP.COM is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • " is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • " is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing