1.1   Background to the Study

According to Osemene O.F. (2012), many organizations in Nigeria are established for the purpose to make and increase profit to the neglence of all the stakeholders.

Some organizations do not respond to the need and interest of the host community.

There is a dier need for organizations to begins to incorporate public interest. Companies are struggling in finding the edge between responding to consumer pressure, employee demand and government mandates and at the same time satisfying their investors and shareholder (Pax S.2006)

 According to Onwuegbuchi (2009), corporate social Responsibility is the inclusion of public interest into corporate decision making and the honoring of a triple bottom line of people, plant and profits, corporate social responsibility policy is a self regulation assembles into rules and regulations, ethical standards, consumer satisfaction, employee welfare, environmental responsibility and sustainability, community and shareholders benefit.

Corporate social responsibility programmes according to Travis (2006) can help organization strengthen its brand reduce operation cost, attract and retain talents, boost employee morale, assures investors an d enhance a company’s image, the benefit and challenges of corporate social responsibility programmes should be understood by organization owners inorder to choose an initiative that benefits the company and community. Many organizations have been forced into corporate responsibility because they are part of the community and they are also a corporate citizen of the community; therefore it does not make good business sense to be seen as a company that is destroying the environment of the society.

The Guinness Nigeria Limited, in fulfillment of its corporate social responsibility as part of its commitment to development initiative has given scholarship and sponsored many youth to Ihu institute of Individual Technology the programme was designed to bridge the gap that exist in the Nigeria education system and as well as to impact knowledge and skills to help them become responsible and independent citizens of the country.

Corporate social responsibility has a huge impact on local communities and the world; it affects social economic and environment.

According to (Garry C.2003) who stresses that corporate social responsibility has even affect the air that we breath in further stated that investors are more likely to invest in a corporations that has shown corporate responsibility. Investors are aware of the customer’s strength of opinion regarding unethical companies. The customers are now in a better position to shape corporate responsibility than ever before. Good corporate social responsibility policy will attract good investors which will provide necessary resources to improve and sustain organizational performance.

1.2   Statement of the problem

The issue of corporate social responsibility has generated a lot of discuss and debate; some scholars argued for CSR while other scholars argued against CSR and its principles.

 Hence, the question is, how will organizations carryout their social responsibility? What area of the host community requires social responsibility? To what extent do corporate social responsibilities affect performance of a firm? How can performance of a firm been improve through social responsibility? It is to these that the following research questions are further asked which the research intends to investigate.

1.     Is the corporate social responsibility of Guinness Nigeria Limited acceptable to the host community?

2.     Does corporate social responsibility affects the performance of a firm?

3.     Does corporate social responsibility affects the profitability of a firm?

1.3   Objective of the study

The main objective of this study is to examine the impact of corporate social responsibility of Organizations in the manufacturing sector in Nigeria. Other objectives are as follows

1.     To determine whether the corporate social responsibility of Gunniess Nigeria Limited is acceptable to the host community.

2.     To determine if corporate social responsibility influence the performance of organizations.

3.     To know if corporate social responsibility has impact on profitability of an organization.

1.4   Research Questions

This research questions are as follows

1.     Is the corporate social responsibility of Guinness Nigeria Limited acceptable to the host community?

2.     Does corporate social responsibility affects the performance of a firm.

3.     Does corporate social responsibility affects the profitability of a firm.

1.5   Statement of Hypothesis

The hypothesis formulated are as follows

Hypothesis I

Ho    Corporate social responsibility of Guinness Nigeria Limited is not acceptable to the host community.

Hi     Corporate social responsibility of Guinness Nigeria limited is acceptable to the host community.

Hypothesis II

Ho    Corporate social responsibility has no effect on performance of a firm.

Hi     Corporate social responsibility has effect on performance of a firm.

Hypothesis III

Ho    Corporate social responsibility has negative influence on firms profitability.

Hi     Corporate social responsibility has positive influence on firms profitability.

1.6   Scope of the study

The study was drawn on the impact of corporate social responsibility on organizational performance; the Guinness Nigeria limited as an organization was under the view.

1.7   Significance of the study

The study will be beneficial to Guinness Nigeria Limited as it contain information that will help improve its corporate responsibility programme. The research will also benefit other organizations who have not been participating in corporate social responsibility activities. Also the research will help researchers of this field of study because its relevant literature will serve as a point.

1.8   Limitation of the study

Insufficient funds to obtain useful materials and information for the completion of the study, also with the stress to meet up academic duties and obligations as a student.

1.9   Definition of terms

1.     Corporate citizen:  An organization role towards society

2.     Corporate social responsibility: A concept whereby organizations consider the interest of society by taking responsibility for the impact of their activities on all the stakeholders including the environment

3.     Ethnics:  A moral principle that is applicable and acceptable

by the public which regulates the conduct of corporate organization

4.    Management perception:       Manager mental process of interpreting the programme of corporate social responsibility

5.    Organization:  A Group of people with a common purpose who work together to achieve shared goals

6.    Performance:  Actions carried out by an employee o organization.

7.    Social conscience:  The sense of right and wrong of an organization towards the public.

8.    Stakeholders: These are the employees, suppliers, competitors, environment, customers and the community.

9.    Unethical: An action or conduct that is not acceptable by the public.



RESEARCHWAP.COM is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • " is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • " is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing