MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)


Department Of Marketing


PAGES: 75
FORMAT: MS WORD
Chapters: 1-5
PRICE: ₦ 5,000.00

MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)  

ABSTRACT

The study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually marketing department) so as to ensure efficiently maximization of marketing objectives in sales oriented organization. It was concluded that market planning complement the efforts of each other toward the marketing strategy for efficient business perform in an organization, marketing planning also serve as a major role in a firm over all marketing strategy o marketing efforts. Marketing planning goals for the effective use of organization resources. It also recommended as a function designs incentive pay plan to not only motivate and reward fraut line staff but also to align marketing activities with corporate mission.

TABLE OF CONTENTS

Title page

Certification i

Dedication        ii

Acknowledgments       iii

Abstract        iv

Table of contents

CHAPTER ONE: INTRODUCTION

1. 1 Introduction to the study        1

1.2 Statement of problem        3

1.3 Objectives of the Study        4

1.4 Significance of the Study        4

1.5 Scope of the Study        5    

1.6 Limitation to the Study        6

CHAPTER TWO: REVIEW OF RELEVANT LITERATURE

2.1 Concept Marketing Planning        8

2.2 Marketing Planning Process        9

2.3 Aims and Objectives of Marketing Planning      13

2.4 Marketing Strategy      13

2.5 Important of Marketing Planning      14

2.6 Contribution of Marketing Planning to Business Performance      15 

2.7 Challenges and problem of marketing planning      16

2.8 Evaluation of business organization      18

CHAPTER THREE: DATA PRESENTATION AND ANALYSIS

3. 0 Research methodology      19

3.1 data collection method/techniques      19 

3.2 Data presentation and analysis techniques      20 

3.3 Definition of population      21

3.4 Sample size and distribution      21

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS SUMMARY, CONCLUSION, AND RECOMMENDATION

4. 1 Brief history of case study      22

4.2 Data Presentation and Analysis      22

4.3 Summary      28

4.4 Conclusion     29

4.5 Recommendations      30

REFERENCE  

CHAPTER ONE 

INTRODUCTION

1.1 INTRODUCTION TO THE STUDY

Marketing planning is a very vital and important management function in every organization in Nigeria.

Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service is done in the marketing functions.

Marketing planning is inter- woven into the management function in the organization to ensure effective and efficient maximization of profit which of course is the most important aim of any organization. Marketing planning can be define as a management function which involves setting goals and developing specific activities, procedures and schedules for meeting the organization marketing target. Marketing planning is and important aspect in business organization because it land down ways in which the profit maximization of the business organization. It is also process on how a very good arrangement is to be made regarding effective and efficient distribution of goods and services for consumers to be reached satisfaction and for substantial profit to be made by the organization, marketing activities must b properly planned. The marketing plan could be short term medium and long term. A business tape of planning to be se: term of the periods it will cover.

Marketing planning may be port of an over all plans business plan or may be separate from every all plans and assign to a specific segment or department in an organization. (Usually marketing department) so as to ensure effective and efficient realization of marketing objectives. In sales oriented organization marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate missions.

Marketing planning also involves collection, classification, analysis and interpretation of information observed through consumer’s feeling concerning the organizational product. The marketing manager goes market to gather information regarding competitor’s actions and what were the views held by the consumers of the organization so as to be able to plan and forecast on how best to achieve the organization objectives. The marketing planning is used to determine how the members of the public should be aware of organization product coping with trade promotion and improvement of sales. Marketing planning is used to chance effective achievement of the organization goal which includes profit maximization, organization growth, etc.

1.2 STATEMENT OF PROBLEM

The focus of the research is to identify marketing planning as a strategy for business performance in the organization using unilever Nigeria plc as a case study.

Hence in the course of the study effort has been made to find solution to the following research problem:

• What is the relationship between marketing planning and business performance?

• What are the aims and objectives of marketing planning?

• What is the marketing strategy used in planning?

• Contribution of marketing planning to business process?

1.3 AIMS AND OBJECTIVE OF THE STUDY

The aims and objectives of marketing planning as a strategy for efficient business performance in an organization in Nigeria as the following:

• To enable the organization achieve its sc objective

• To has a perspective of the future and provides the basic direction guidance for marketing activities

• To set of controllable variable that a firm uses to influence the buyer response.

• To creation of a metrics frame work to monitor marketing performance and then develop and utilize marketing dash boards to manage marketing performance.

It enables the organization goals to be realistic through necessary performance made against future challenges.

• It enables provide opportunity to beat competitors.

1.4 SIGNIFICANT OF THE STUDY

The study will be beneficial to student of finance and management courses who intend to carry out similar research work on the subject matter. It will be useful to business organization to understand what marketing planning is all about and to afford them the knowledge on the challenges faced in marketing planning and ways to over come those challenges. It is also useful to the government as it will make them understand better the way marketing activities is been carried out for them to really ascertain their tax liability.

1.5 SCOPE OF THE STUDY

The research focus on marketing as a strategy for efficient business performance in an organization in Nigeria using unilever as a case study.

The research is case study in nature so that scope was established for the study to ensure proper investigation.

The entire department in unilever Nigeria plc Lagos will be involved in this research work.

The study also covers the various measures that have been taken and the measure that are being taken in the present in solving the present challenges and offering solution to them.

This research work will also cover Lagos metropolis like Oregun, Ikeja, Victoria island, Oshodi, Ketu, etc. as a strategy for business performance in the organization in Nigeria using Unilever as a case study.

1.6 LIMITAITON TO THE STUDY

No matter how one try to put all effort on a research study, there will be some constructions which will limit the proper attainment of the research objectives. This study is no exception.

The major constrain is the time available for the study is so limited that is not enough for the study of sufficient finance also have effect on the write up.

However despite all this limitation effort has been made to ensure that limitation did not hinder effective completion and quality of the research work.

SOLUTION TO THE LIMITAITON

Due to the importance of research work, marketing planning as a strategy in Nigeria, most especially to the case study unilever Plc, Lagos

The financial constraint need to be tacked with urgently, which lead to raised funds through borrowing from friends and also some additional contribution from one of my relative who stay in Ibadan, Oyo state.

Also, the information gathered by the researcher from the respondent are not sufficient, some information are obtained from internet also some textbooks was consulted from the library  in order to get some facts about the importance of marketing planning as a strategy in Nigeria which later be reference.

Despite all these challenges, the research believes that this research work will achieve the desire objective.

.



TYPE IN YOUR TOPIC OR KEYWORD AND CLICK SEARCH:

HOW TO GET THE COMPLETE PROJECT MATERIAL ON MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

  • * Click the green DOWNLOAD Button above

    * Select any option to get the complete project material instantly.

    * Chat our 24/7 customer service desk on WhatsApp# (+234) 0803-766-4978 and get your complete project material instantly.

    * All project materials on this website are well researched by professionals with high level of professionalism.


TESTIMONIES FROM OUR CLIENTS

Please feel free to carefully review some written and captured responses from our satisfied clients.


  • Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.

    "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."


  • Hilary Yusuf, United States International University Africa, Nairobi, Kenya.

    "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"


  • Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.

    "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."


  • Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.

    "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."


  • Sampson, University of Nigeria, Nsukka.

    "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."


  • Cynthia, Akwa Ibom State University .

    "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."


  • Elizabeth, Obafemi Awolowo University

    "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."


  • Ali Olanrewaju, Lagos State University.

    "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."


  • Willie Ekereobong, University of Port Harcourt.

    "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"


  • Theressa, Igbinedion University.

    "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 5k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"


  • Joseph, Abia state Polytechnic.

    "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."


  • Christiana, Landmark University .

    "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"


  • Musa, Federal University of Technology Minna

    "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."


  • Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.

    "I was scared at first when I saw your website but I decided to risk my last 5k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."


  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.
    Thank you for choosing researchwap.com.

FREQUENTLY ASKED QUESTIONS

  • How can I get the complete project - MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

    Simply click on the DOWNLOAD green button above and follow the procedure stated.


    Is it a complete project work or just materials?

    Yes, it's a Complete Research Project material. i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data


    What if I want to change the case study for MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS), What can i do?

    Chat with Our 24/7 Customer Service Desk Now: WhatsApp# and you will be responded to Instantly


    How long does it take to get the complete project on MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)?

    Depending on how fast your payment and details is acknowledged by us, you will get the complete project within 30 minutes. However, on a very good day you can still get it within 15 minutes!


    How will I get my complete project?

    The Complete Project Material will be Delivered via your Email Address in an MS Word document format


    Can I get my Complete Project through WhatsApp?

    Yes! We also send your Complete Research Project to your WhatsApp Number


    What if my Project Supervisor made some changes to a topic i picked from your website?

    Call or Chat With Our 24/7 Custumer Care Desk: +2348037664978 and you will be responded to Instantly


    Do you assist students with Assignment, Term Paper, Seminar and Project Proposal?

    Call or Chat With Our 24/7 Custumer Care Desk: +2348037664978 and you will be responded to Instantly


    What if i do not have any project topic idea yet?

    Don't Worry! We've Got Your Covered. Chat with us on WhatsApp# (+234) 0803-766-4978 to Get Instant Help.


    Why should I trust this website?

    We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "TOPNOTCH INFOTECH ENTERPRISE". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!


    I have a fresh topic that is not on your site. How do I go about it?

    Don't Worry, Chat with us on WhatsApp# (+234) 0803-766-4978 to Get Instant Help.



PROJECT DETAILS

PAGES: 75
FORMAT: MS WORD
Chapters: 1-5
PRICE: ₦ 5,000.00




TYPE TOPIC OR KEYWORD AND CLICK SEARCH: