SOCIAL MEDIA UTILIZATION AND STUDENTS ACADEMIC PERFORMANCE (A CASE STUDY OF ALIMOSHO LOCAL GOVERNMENT AREA, LAGOS STATE).


SOCIAL MEDIA UTILIZATION AND STUDENTS ACADEMIC PERFORMANCE (A CASE STUDY OF ALIMOSHO LOCAL GOVERNMENT AREA, LAGOS STATE).  

ABSTRACT

This work carefully examined the social media utilization and students’ academic performance in Alimosho Local Government Area, Lagos State The investigation used the data carefully gathered from questionnaires administered to students and teachers of four randomly selected senior secondary schools in the local government. Responses of 300 students and 40 teachers in the selected school were analyzed employing the descriptive statistical instrumental of frequency count and percentage. 

  The analysis revealed that above 90 per cent of the student engaged one social networking site or the other with majority of them predominantly belong to Facebook, Whatsapp and 2go social media communities. However, most students failed to utilize these sites for academic-related purposes but for relational purposes and romantic purposes among others. This is further affirmed by the results obtained by the researcher from the students’ poor performance in Senior School Certificate Examination (SSCE) between 2010 and 2015 in the selected schools. The researcher equally found out that students’ unguarded exposure to social networking sites posed many behavioural risks to them as some sites make them wild, aggressive, narcissistic, bullying in language, conduct, comportment and character.

Although, social networking site have negative effect on teenagers, this site also have benefits if students use then appropriately. This platform if properly utilized can be a veritable tool for e- learning. So school authorities should come up with a template on how their students can maximize the benefit of social media while the government need to put in place adequate control measures to regulate content of social media as well as student usage of the site.

TABLE OF CONTENTS

Title Page i

Certification-------------------------------------------------------------------- ii

Dedication----------------------------------------------------------------------- iii

Acknowledgment--------------------------------------------------------------- iv

Abstract-------------------------------------------------------------------------- v

Table of Contents--------------------------------------------------------------- vi

CHAPTER ONE

1.0 Introduction----------------------------------------------------------------- 1

 1.1 Background to the Study-------------------------------------------------  1

1.2 Statement of the Research Problem-------------------------------------- 7

1.3 Research Questions-------------------------------------------------------- 11

1.4 Hypotheses-----------------------------------------------------------------  12 

1.5 Purpose of the Study------------------------------------------------------ 13

1.6 Significance of the Study-----------------------------------------------   14

1.7 Scope of the Study--------------------------------------------------------- 16

1.8 Operational Definition of Terms-----------------------------------------16

CHAPTER TWO

2.0 Literature Review 18

2.1 Introduction----------------------------------------------------------------- 18 

2.2 Concept of Social Media-------------------------------------------------  19   

2.2.1 Mobile Social Media---------------------------------------------------- 23   

2.2.2 Social Networking Sites------------------------------------------------ 24         

2.2.2.1 Impact of Social Networking Sites---------------------------------- 27         

2.2.2.2 Features of Social Networking Sites--------------------------------28

2.2.2.3 Social Networking and Education-----------------------------------32         

2.2.2.4 Constraints of Social Networking in Education ------------------ 33         

2.2.2.5 Social Networking in Nigeria----------------------------------------35          

2.2.2.6 Examples of SNSs------------------ --------------------------------- 38         

2.2.2.7 Parental Involvement in Social Media------------------------------44         

2.2.2.8 Benefits of Social Networking Sites--------------------------------45

2.3 Students’ Addictiveness to Social Media----------------------------47

2.4 Students’ Exposure to Social Media--------- ------------------------50 

2.5 Students’ Academic Performance---------------------------------------51

 2.6 Influence of SNSs on Students’ Academic Performance------------52 

2.7 Usage of Social Media and Students’ Academic Performance------53    

2.7.1Cyber-bullying------------------------------------------------------------55 

2.8 Social Media in Classroom-----------------------------------------------56 

2.9 Problems in Schools-------------------------------------------------------59

CHAPTER THREE

3.0 Research Methodology---------------------------------------------------60

3.1 Introduction---------------------------------------------------------------60

3.2 Research Design-----------------------------------------------------------60

3.3 Population Sample and Sampling Techniques-------------------------60

3.4 Research Instrument -------------------------------------------------------61

3.5 Validity and Reliability of the Instrument -----------------------------61

3.6 Method of Data Collection------------------------------------------------62

3.7 Method of Data Analysis--------------------------------------------------62

CHAPTER FOUR

4.0 Data Presentation and analysis------------------------------------------63

4.1 Introduction----------------------------------------------------------------63

4.2 Research Question---------------------------------------------------------63   

4.3 Research Hypothesis------------------------------------------------------71 

4 .3.1 Main Hypothesis---------------------------------------------------------72 

4.3.2 Operational Hypothesis-------------------------------------------------72

CHAPTER FIVE

5.0 Summary, Findings/Conclusions and recommendations-------------80

5.1 Introduction-----------------------------------------------------------------80

5.2 Summary of the Study----------------------------------------------------80

5.3 Findings and Conclusions------------------------------------------------83

5.4 Recommendations--------------------------------------------------------85

REFERENCES        87

APPENDIX I         93

APPENDIX II         94

APPENDIX III         95     

CHAPTER ONE

Introduction

1.1 Background to the Study

The emergence, growth and development of Information Communication Technology (ICT) all over the globe have improved communication a great deal. Of course, communication has a long history as the existence of man but the invention of ICT has brought information to the finger tip of people. One cannot dispute the fact that the emergence of computers and mobile phones coupled with the corresponding internet facilities has aided the development and growth of many social media. People can now share ideas, thoughts, feelings, opinions, pictures, music, videos and make friends via different Social Networking Sites (SNSs). Thus, the social media has indisputably become one of the most important communication means in recent times. 

However, Social Networking Sites exist so as to provide communication among people regardless of the distance, making it open to people easily share information, news, files and pictures and videos, create blogs and send messages, and conduct real-time conversations. These systems are referred to as social, simply because they allow communication with friends, family members, followers and co-workers so easily and effectively. It also strengthens the ties between people of those systems. The favourites in the realm of internet sites are Facebook, Twitters, Youtube, Whatsapp, 2go, Instagram, Myspace, Skype among others. These websites and social forums are way of communication directly with other people socially and in media. The platforms can be used for teaching and learning processes, romantic relationship among others. They are playing a large and influential role in decision-making in the global world of economy, politics, social, cultural and education. Asides our educational landscape, the world political, religious, social, media and business settings have been greatly influenced by the potential of social media.

We all need to realize that social networking communities are here to stay, considering the millions of users that they have. A great deal of students is actively engaged in these online communities all minutes, all hours, all days and all nights. The first activity early in the morning for many people today is to visit the social media sites while the last before going to bed is the same to check and update messages, pictures, news on the sites. The trend has become viral that whether at home or at work, on the street or on the bus, in the dining or kitchen, in the classrooms or religious houses, people continue to visit these sites for one reason or the other. In fact, those who do not patronize the sites are considered to be behind or not belong. Every student including pupils in basic schools now struggle to have gadgets such as mobile phones to engage in the online communities. Some force their parents and guardian to buy the iPads, Smart phones internet enabled computers, many worked to buy it while some go to the extent of stealing Smartphone to get along in this mad rush to engage in social media communication and interaction.

  Social media networks have created a phenomenon on the internet that has gained popularity over the last decade. People use social media sites such as Facebook, Whatsapp, 2go, Twitter, Youtube, Instagram, MySpace and a host of others to create and sustain relationships with others (Boyd & Ellison, 2007). These social media sites allow those who use them create personal profiles, while connecting with other users of the sites. Users can upload photographs, post what they are doing at any given time, and send personal or public messages to whomever they choose. These platforms are also used to send breaking news and advertise products as they cover a wide range of people. In this “information age,” social media sites seem to be growing in popularity rapidly, especially among young adults. Without any exaggeration, the fact remains that we live in a wired generation where information communication has become so easy and fast. The information gaps and delays have been bridged with the new technology and access to the internet. People can source and get any information in any discipline without stress nowadays.

  There is no doubt in the fact that an additional benefit of social technologies provided on the internet is that they are frequently free or require marginal investment, eliminating a potential barrier to adoption. Many internet service providers now give data to navigate through the internet free. There have been various overviews and opinions which recognized four major advantages of social media use in education. These include, enhancing relationship, improving learning motivation, offering personalized course material, and developing collaborative abilities. This means that social networking activities have the possibility of enhancing student contact and is used to improve their participation in class, particularly where introverted students are involved. Students can function in online group learning, with less or no anxiety of needing to raise questions before peers at school. This incredible development has helped students as well as academic researchers to have the limitless access to information through the internet and social media to advance knowledge.

However, as much as the social media has help to make access to information easy, it will not be an overstatement to say that there are negative dangers it poses to the users. It has been observed that as much as there are gains in the social networking sites, there are also pains. Students and researchers have the opportunity to either tap the gains in social networking sites or the pains in pursuit of knowledge. This current research is a careful investigation into the gains and pains of social networking sites on pursuit of academic excellence in selected secondary schools in Alimosho Local Government Area of Lagos State. 

Armstrong (2012) said: 

Students today have begun to rely on the accessibility of information that is available on the social media platforms specifically as well as the web in general in order to get answer. This means that there is a reduced focus on learning as well as on retaining information. In addition, students are attempting to multi-task. They are trying to check various social media sites why they study. This leads to a reduced academic performance. Besides, their ability to concentrate on their task at hand get significantly reduced due to the distractions that is brought about by all these social media sites. The other negative effect on students is that they are spending too much time on social sites and lesser time on socializing in person. In fact, there is a lack of body signals besides other non verbal cues, including tone and inflections in case of social networking sites. Thus, they cannot be considered as an adequate replacement for any face to face communication. Not only are these, students who are spending a great deal of time on these social networking sites, not able to communicate in person in an effective manner. These social media sites have become so popular in short time because the information gets published in a fast way. This has actually created a lax attitude for using proper spelling as well as grammar. In fact, the students are unable to write effectively without the aid of the check feature of a computer. 

In his opinion, the kind of anonymity that is available on the internet has made many students forget that they need to filter any information that they post. According to him, many colleges as well as potential employers tend to investigate the social networking profiles on an applicant before they grant any acceptance or an interview. There are many students who are not constantly evaluating the content which they are publishing online. All these can lead to negative consequences even later in their life (Armstrong, 2012). 

 1.2 Statement of the Problem

The world today is a global village in which the internet is the most important source of information. Since the advent of social media sites in the 1990s, it is assumed in some quarters that the academic performance of students is facing a lot of distractions and other challenges. The educational system in Nigeria is faced with so many challenges which have certainly brought about a rapidly decline in the quality of education across levels. There is a deviation, distraction and divided attention between social networking activities and their academic work. It is observed that students, especially in secondary schools and colleges devote more attention to social media than they do to their studies and this invariably posed a negative effect on their internally and external examinations. There have been a lot of complaints among school authorities, teachers and parents on why students fails the Senior Secondary School Certificate Examinations organized by National Examination Council (NECO), West African Examination Council (WAEC) and others. Of course, education thrives where there are no distractions, but with the advent of social networking sites, students’ concentration in the class has been drastically reduced.Image

Though the curricula are less difficult when compared to what it used to be in the past, many failures are still recorded in the schools today. Many factors are responsible for this situations and one of them is not unconnected to students’ addictiveness to social networks. Students’ frequency of exposure to social networking sites has diverted their attention from the activities in the classroom. No wonder, many schools have banned or considering the option of banning the use of phone and gadget that exposed the students to social media.

Social media networks that students are more exposed to and the influence of social media as a medium of interaction between students have been part of discussion in recent times and which have imparted on their academic performance negatively. However, no matter how small, there are some gains in the sites too if sincerely approached. Instead of students reading their books, they spend their time chatting and making friends, sharing obscene materials via the social media and this might definitely have negative influence on their academic performance, because when you do not read, there is no way you can perform well academically. It is a common thing to see a student chatting in sensitive and highly organized places like church, mosque and classroom environments. Some are so carried away that even as they are walking along the highway, they keep chatting, the scenario that has made some to lose their lives after they are hit by cars, motorcycles or crushed by trains. The trend had even made the Federal Road Safety Corps (FRSC) to banned the use of phone while driving because of its risk to life as many drivers have lost their lives, wasted the lives of their passengers and pedestrians as a result of chatting, pinging, face booking, twittering, 2going, etc  behind the wheel on the road. 

The manufacturing and distribution of equally sophisticated cellular phones has complicated the situation, as students no longer need to visit a cybercafé before they send and receive messages, pictures, music, videos, etc. Attention has been shifted from visible to invisible friends, while important ventures like study and writing might be affected in the process. This phenomenon has become a source of worry to many who believe in knowledge and skills acquisition. 

In recent times, social media have been a major stay in the minds of students and the world at large thereby causing a lot of concern to teachers, educational administrators and government at large. It is therefore of great importance to explore some of the trending issues facing students’ academic performance as a result of social media. Students at all levels of learning now have divided attention to studies, as a result of available opportunities to be harnessed from social media. Whether these opportunities promote studies or not, is a question that requires an answer. Thus, the effect of social networking sites on students’ academic performance should not be treated with levity as education is the bedrock for all development and technological advancement. The study, therefore, investigates the influence of social media networks on the academic performance of the secondary school students in Alimosho Local Government area of Lagos State. 

1.3 Research Questions The following research questions were raised to guide the study:

1. What is the level of social media utilization on educational attainments and behavioural outcomes of students in secondary schools?

2. To what extent would students’ addictiveness to social network influence their academic performance?

3. Does time spent on social networking sites reduced time spend on studies?

4. Do students in secondary schools actually employ the social networking sites to gather academic-related information, social-related information or information that injures their mind and divert their attention from studies?  

5. Does students’ exposure to social networking sites affect their behavioural conduct in schools? 

6. Do more successful students connected on social media than less successful students? 

1.4 Hypotheses

The following hypotheses were generated to guide the study.

(1) There is no significant relationship between social media utilization and students’ academic performance in senior secondary schools in Alimosho LGA Lagos State.

(2) There is no significant relationship between facebook utilization and students’ academic performance in Alimosho Local Government.

(3) There is no significant relationship between whatsapp utilization and students’ academic performance in Alimosho Local Government.

(4) There is no significant relationship between 2go utilization and students’ academic performance in Alimosho Local Government.

(5) There is no significant relationship between students’ addictiveness to social network sites and their academic performance.

(6) There is no significant relationship between time spent on social networking sites and students’ academic performance.

(7) There is no significant relationship between students’ exposure to social media and their behavioural conducts.

1.5 Purpose of the Study

 The main purpose of this study is to examine the relationship between Social Media utilization and students’ academic performance in selected secondary schools in Alimosho Local Government Area of Lagos State.

Specifically, the study seeks:

1. to examine the level of students’ addictiveness to social media and the influence on their academic performance. 

2. to determine the social media networks that the students are more exposed to and the influence on their academic performance. 

3. to ascertain how the use of social media has influence the academic performance of the students in Alimosho LGA.

This study is aimed at determining the impact of social networking websites on the social behaviour and academic performance of the secondary school students. Simply put, we want to find out if more successful students are more connected on social media than the less successful students. The work intends to look at the extent of exposure to SNS by secondary school students. The researcher intends to investigate the impact of SNS on student’s social behavior; interactions and disruptive behavior. It also looks at the impact of SNS on academic performance and suggests the need for awareness campaign on the consequences of misusing them.

1.6 Significance of the Study Internet has become the centre of communication and Social Networking Sites has become an unavoidable part of adolescent lifestyle majority of who are in secondary schools. SNS affects internal and external growth of adolescents. Consequently, this study will help school administrators, parents, teachers and students. This study will help school teachers to know the influence that social media have on their students. It would help parents, guardians, school administrators and teachers to create awareness and enlighten the students on the negative and positive influences SNS has on them and their future career.

It is no more a gainsaying that many young boys and girls in secondary schools sleep less surfing through the social networking sites at night, the development which invariably deteriorates their health condition. Thus, the study will help parents, teachers, counsellors, and medical practitioners to help the students well on how to manage health in pursuit of academic excellence. It will be relevant in assisting students in understanding the diversity of social media and the ills. It will provide relevance material for students and other researchers undertaking similar research. The study will help researchers with more information on the influence of social media on students’ academic performance. 

Works on this subject matter are growing, one of the recent works the researcher came by is Osharive (2015) on Social Media and Academic Performance of Students in University of Lagos being a B.A. (ed) project submitted to the Department of Educational Administration, Faculty of Education, University of Lagos, which focuses on the institution. The current research focuses on students in the formative age so as to keep them on track of their goal without deviation. Students at this age are still bendable and correctable unlike those in higher education. The work is equally significant because it covers an area with the largest population size in Lagos State, even higher than the population of some states of the federation.  

1.7 Scope of the Study 

The research is limited to the study of the relationship between the social media and students’ academic performance in Alimosho Local Government Area of Lagos State. The focus of this work is to primarily study the influence of social media on the academic performance of students.

1.8 Operational Definition of Terms 

As words may mean differently in different contexts, the following definitions are given as the words used as intended to be understood for the purpose of this study. 

Social Media: According to wikipaedia, the free encyclopaedia, social media is a web and mobile based technology that supports interactive dialogue and produces substantial and pervasive changes to communication between organizations, communities and individuals. In essence, users generate and share all types of contents within their established networks; social media in this sense refers to facebook, Youtube, Whatsapp, 2go, Blogs, Twitters, BBM, Myspace, LinkedIn and so on.  They are forms of electronic communication which facilitate interactive base on certain interests.

 Social Networking Sites (SNS): A website where people put information about them and can send to others. 

Social Networking: The use of internet to make information about yourself available to other people especially people you share an interest with to send messages to them. 

Media: Are all those media technologies that are intended to reach a large audience by mass communication. “They are messages communicated through a mass medium to a number of people.

Students Academic Performance: This will be measured using five years senior school certificate examination (SSCE) results between years 2010-2015 in Alimosho LGA Secondary Schools.  

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SOCIAL MEDIA UTILIZATION AND STUDENTS ACADEMIC PERFORMANCE (A CASE STUDY OF ALIMOSHO LOCAL GOVERNMENT AREA, LAGOS STATE).



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