ELECTRONIC BANKING AND THE CHALLENGES OF THE NIGERIAN BUSINESS ENVIRONMENT ( A CASE STUDY OF FIRST BANK)
Banking of today requires more of electronic manipulations and shuffling of bits-based money and other banking transactions, instead of paper.
This research project is thus a search for electronic banking and the challenges of the Nigerian business environment.
Chapter one of the study laysan introduction for subsequent chapters. Following the general background of the study, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The scope and limitations of this study were also highlighted.
In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on the relevance of electronic banking system.
Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.
Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.
Finally, chapter five was divided into summary of findings, conclusion and recommendation.
TABLE OF CONTENTS
Title Page - - - - - - - - - i
Approval Page - - - - - - - - ii
Declaration - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgement - - - - - - - v
Abstract - - - - - - - - - vi
Table of Contents - - - - - - - vii
CHAPTER ONE – INTRODUCTION
1.1 Background of the Study - - - - - 1
1.2 Statement of General Problem - - - - 5
1.3 Objective of the Study - - - - - - 6
1.4 Research Questions - - - - - - 6
1.5 Significance of the Study - - - - - 7
1.6 Scope of the Study - - - - - - 8
1.7 Definition of Terms - - - - - - 8
CHAPTER TWO – REVIEW OF RELATED LITERATURE
2.1 Introduction - - - - - - - 10
2.2 Concept of Effective advertising - - - - - 11
2.3 Concept of Consumer Behaviour - - - - 14
2.4 Objectives of Effective advertising - - - - - 16
2.5 The Importance of Behavioural Science in Effective advertising 16
2.6 Classification of Effective advertising - - - - 17
2.7 Behavior Effect of Effective advertising - - - - 20
2.8 Selecting the Media - - - - - - 28
2.9 Criteria for Selecting Effective advertising Media - - 25
2.10 Measuring the Effectiveness of Effective advertising - - 26
2.11 The Need for Effective advertising - - - - - 28
2.12 Shortcoming of Effective advertising - - - - - 28
CHAPTER THREE – RESEARCH METHODOLOGY
3.1 Introduction - - - - - - - 32
3.2 Research Design - - - - - - 32
3.3 Area of the Study - - - - - - 32
3.4 Population of Study - - - - - - 33
3.5 Sample size and Sampling Techniques - - - 33
3.6 Instrument for Data Collection - - - - 33
3.7 Validity of the Instrument - - - - - 33
3.8 Reliability of the Instrument - - - - 34
3.9 Method of Data Collection - - - - - 34
3.10 Method of Data Analysis - - - - - 34
CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS
4.0 Introduction - - - - - - - 36
4.1 Data Presentation and Analysis - - - - 36
4.2 Characteristics of the Respondents - - - 36
4.3 Data Analysis - - - - - - - 39
4.4 Testing Hypothesis - - - - - - 46
4.5 Summary of Findings - - - - - - 51
4.6 Discussion of Findings - - - - - 52
CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION
5.0 Introduction - - - - - - - 54
5.1 Summary - - - - - - - - 54
5.2 Conclusion - - - - - - - - 57
5.3 Recommendations - - - - - - 58
Appendix - - - - - - - - 62
1.1 BACKGROUND OF THE STUDY
Although a lot of research works has been done on the prospects and challenges of Information Technology in the banking industry, theses research works are broad based and only few are actually carried on Electronic Banking (E-banking). Modern banks now realise that only those that overhaul their payment service delivery and operations are likely to survive and prosper in the 21st century (Opara et al, 2010). This is due to pressure of globalisation, consolidation, privatisation, deregulation and rapidly changing technology (Connel and Saleh 2004). In order to properly place themselves in favourable positions for competitions and be one of those corporations to be reckoned with in the new century, banks are making use of Internet to execute mobile banking, this developed from bringing PCs together to form local and Wide Area Networks through client/server technology.
Many banks have installed modern computer inter-connectivity backbone that would enable them achieve communications of data and multimedia over Internets, Intranets and Extranets. They also realise that they have to achieve not only management/staff wide computer literacy but what could be called information literacy i.e. knowing how to locate, analyse, store and use information. All staff and managers in a modern bank need to be able to search and gather data from several types of sources,analyse them, select relevant ones and organise them in such a manner to allow them make decisions based on the organised data.
Banks of the future realizes that the banking of tomorrow requires more of electronic manipulations and shuffling of bits-based money and other banking transactions, instead of paper. In other words, paper based transactions are now being replaced by electronic-based transactions e.g. the Internet. Whether a bank would be successful or not depend on the extent to which it is investing in IT and using it in an innovative manner. This area has been tip to be a major competitive ground for banks that are operating in the post-consolidation era.
What are the major issues needed to be mastered by Nigeria banks in order to compete with the rest of the world? What are the major developments and challenges in the Nigerian operating environment that are affecting the growth of electronic banking in the industry? These are some of the questions that would be addressed in the course of this study.
1.2 STATEMENT OF THE PROBLEM
Electronic banking is a driving force that is changing the landscape of the banking industry fundamentally, in particular, towards a more competitive industry. Electronic banking has blurred the boundaries between different financial institutions, enabled new financial products and services, and made existing financial services available in different packages (Agbada, 2008). But the influences of electronic banking go far beyond this.
The developments in electronic banking, together with other financial innovations, are constantly bringing new challenges to finance theory and changing people’s understanding of the financial system.
It is not surprising that in the application of electronic banking in Nigeria, the financial institutions have to face its problems. Communications over the Internet are insecure and often congested. The financial institutions would also have to contend with other Internet challenges including security, quality of service and some aberrations in electronic finance (Guardian Newspaper 2001).
Besides, the existing business environment also poses some challenges to the smooth operations of electronic banking in Nigeria. Some of these operational challenges include epileptic power supply, dominance of cash transaction in the economy, low level of awareness among Nigerians etc (Agbada, 2008). The thrust of this research work shall be to examine the trend of electronic banking in Nigeria and a critically examination of the challenges noted above.
1.3 OBJECTIVES OF THE STUDY
Some the objectives, which this research work aims to achieve are as follows:
(i) To evaluate the prospects of electronic banking in Nigerian banking industry and financial institutions;
(ii) To evaluate the impact of electronic banking on the operations of financial institutions in the country;
(iii) To examine the effect of electronic on bank-customer relationship;
(iv) To seek to examine the challenges facing the implementation of electronic banking in Nigeria;
(v) To examine the general International Experience on the study.
1.3 RESEARCH QUESTIONS
The study would provide answers to the following questions:
1. Does Electronic banking contribute to the efficiency and reliability of banks and banking?
2. Does Electronic banking improves bank-customer relationship and retains them to their respective banks?
3. To what extent would Electronic banking improve the fortune of banks?
4. What are the results of frequent changes and upgrading of information Technology equipments on the bank’s profitability?
5. Should all banks in Nigeria venture into Electronic banking services rather continuing with the traditional banking?
6. What are technical and operations challenges facing the adoption of electronic banking in Nigeria?
1.5 RESEARCH HYPOTHESES
The following hypotheses are formulated from the research questions above:
1. Electronic banking enhances banks profitability and efficiency.
2. Electronic banking improves bank-customer relationship.
3. Adoption of Electronic banking would enhance the fortune of the banks.
4. More banks in Nigeria are eager to join the bandwagon of other banks that provides Electronic banking services because of the merits involved.
5. The Nigerian Business environment hinders the smooth operations of Electronic banking in the country.
1.6 SIGNIFICANCE OF THE STUDY
This study is significance because it would help to enlighten operators in the banking sector and other concerned individuals and organization on the adoption of Electronic banking. The research shall basically identify the technical and operational challenges facing Electronic banking in Nigerian business environment and suggests ways by which they could be tackled.
1.7 SCOPE OF THE STUDY
In pursuance of the objective of the study, attention shall be focused on Electronic banking among other electronic commerce implementation. In order to conduct an empirical investigation into the adoption of Electronic banking in Nigeria, this study shall examine the nature Electronic banking operations in First Bank of Nigeria Plc.
1.8 LIMITATIONS OF THE STUDY
This study had some limitations most especially in the area of data collection. Financial constraints as well as time available for the completion of the study were among other factors that limited the scope of the study.
1.9 DEFINITION OF TERMS
Electronic Banking: Online banking, also known as internet banking, e-banking or virtual banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website.
Business Environment:Is the sum total of all external and internal factors that influence a business..