THE IMPACT OF REPORTORIAL TECHNIQUES ON READING AUDIENCE OF AKWA IBOM BROADCASTING CORPORATION (AKBC) UYO, AKWA IBOM STATE.


THE IMPACT OF REPORTORIAL TECHNIQUES ON THE READING AUDIENCE OF AKWA IBOM BROADCASTING CORPORATION (AKBC) UYO, AKWA IBOM STATE. 

Chapter One: Introduction

1.1    Background of the study

Information dissemination is a vital tool for awareness creation and development in every human society, whether such a society is traditional or modern in nature. Information is usually disseminated to the members of the public who are considered as the target audience in form of news broadcasting, which is made possible by different media organizations comprising of print and electronic media.

       News broadcasting, as a medium of information dissemination is made possible, through active involvement of news writers and reporters who play major roles in different perspectives depending on the type of event to be reported at that point in time. Reporters ensure that they adopt and apply effective reportorial techniques to make their report  accurate, unbiased and timely to meet the expectations of the members of the public who are the target reading audience.

       This research will focus on the impact of reportorial   techniques on the reading audience. This area of study is of interest to me because of my desire to determine the media-audience relationship by understanding the feelings, impression and perception, of members of the public who are considered to be the reading audience.

                Generally, reporting is saddled with the responsibility of informing, educating and updating the members of the public who are the target reading audience, about news and events happening internationally, nationally, and locally. Reports are classified in different categories based on the situation and event to be reported on. The types of reports include: science and technology reports, political reports, police and crime reports, accident and disaster reports, environment reports etc.

Reporters make effective use of different reportorial techniques in order to report appropriately, based on the categories mentioned above and this eventually leads to specialization in such area of reporting.  For reporters to specialize in specific area of reporting, there must meet one or two requirements, and as well comply strictly to the reportorial techniques of such type of report.

The duty of the reporter through the guidance of basic reportorial techniques, is to report the news for newspapers, magazines, websites, television, and radio. Reporters, spend a lot of time in the field, conducting interviews and investigating stories to enable them present a finished information for the consumption of the reading audience. The work of reporters is often fast paced, with constant demands to meet deadlines and to be the first reporter to publish a news story on a particular subject in other to satisfy the expectations of their target reading audience.

        In his opinion, Rogers,(2001) observed that, for success to be achieved by meeting this huge responsibility that confronts the reporter, there is need for reporters to identify and adopt effective reportorial techniques in other to impact tremendously on the reading audience based on the category of report.  The way people receive and learn about news varies based on many actors depending on the type of news, who is presenting the news and how such a reporter present the news . It depends on what they find most easily accessible and what they have access to.

        Rogers, (2001), further identified effective reportorial techniques as basic methods that enables a reporter to be more effective and thorough in reporting such methods include; getting detail information relevant to the story, double-checking to ensure accuracy, avoidance of biasness on controversial subject or the subject of a dispute. Robinson, (2011), further highlighted the following; truthfulness, accuracy, objectivity, impartiality, fairness and public accountability as standards, reporters should apply to the acquisition of newsworthy information and its subsequent dissemination to the public. In this study, the researcher, intends to investigate techniques of reporting and the effect it would have on the reading audience

1.2 Purpose of the study

The purpose of this study is to determine the impact of reportorial techniques on the reading audience. This study will also identify the basic users of reportorial techniques in different types of reporting.

This research will also indicate how reportorial techniques will enhance the quality and understanding of reports.

1.3 The scope of the study

The study focuses on the impact of reportorial techniques on reading audience of Akwa Ibom Broadcasting Corporation (AKBC) Uyo, Akwa Ibom state.  This media organization is chosen because of ease in accessibility and also being an organization with a wider coverage of so many viewers with information seeking mind.

1.4  Significance of the study

This study will be of value to the print and electronic media organizations both public and private. It will help them to determine the media-audience  relationship. This measurement can be achieved by understanding the impact of reportorial techniques on reading audience in  Akwa Ibom Broadcasting Corporation (AKBC) Uyo, Akwa Ibom state.. The study will also arouse both states and Federal government interest to see the need in providing adequate resources to media organizations and also speed up the process of information dissemination concerning government policies and programmes. The study will also provide a platform for management of media organizations to direct resources appropriately in order to minimize poor reporting of information due to challenges of resources. The study can also be useful to researchers for further studies.

1.5 Research design and methodology

This research is library-based and explores extensively resources such as textbooks, journals, critical reviews and the internet. The researcher  will also source for vital information from media houses as well as members of the general public.

1.6 Limitation of the stud

The study is limited to media practitioners in the news room of AKBC, Uyo. the study will not include other reporters from else were in Nigeria due to lack of funds.

1.7 Definition of terms

For the purpose of clarity, the following terms which are used in the course of this research are hereby defined;

1.7.1 Audience: is a group of people who participate in a show or encounter a work of art, literature in which they are called readers, theatre, music in which they are called listeners(wilkipedia online dictionary).

1.7.2 Reportorial: an adjective pertaining to a reporter (dictionary.Com) 1.7.2 Technique: is a procedure to complete a task (wilkipedia online dictionary)

1.7.3 Report: is any finding in the form of writing, speech, television, or film made with specific intention of relaying information or recounting certain events in a widely presentable form (dictionary.Com).

1.7.4 Reading: It is a means of language acquisition, of communication, and of sharing information and ideas (dictionaryCom).

Chapter Five: Summary, Conclusion And Recommendations

5.1    Summary

    This research was aimed at determining the impact of reportorial techniques on the reading audience. To achieve this aim and objective, the researcher gave a clear background to the study, stated and highlighted other components  such as the purpose of the study, the scope of the study, significance of the study, research design and methodology, limitations of the study as well as definition of some basic terms that were used during the research the purpose of clarity.

    Furthermore, different types of literature that are related to the subjected matter were also reviewed and this actually helped in giving the researcher a sense of direction in the course of carrying out this research. Analysis made from the sample data tested resulted to some findings which revealed that reportorial techniques is a guide to the reporters. Through the use of reportorial techniques reporters are able to present their report in an accurate, unbias, clear and simple way that attracts the interests of the reading audience who are members of the public to get the expected information in a simple language.

5.2    Conclusion

    Sequel to the findings of this research it can be concluded that, the essence of reportorial techniques was  to set  standards, guidelines, rules and regulations that will direct, guide and coordinate the business of news broadcasting by enhancing effective reporting. Reportorial techniques as a control tool for rapid increase in reading audience, gives the reporter a sense of direction in delivering his report in a manner that will be of great  impact to the reading audience in the following ways; to discover and publish information that replaces rumour and speculation, resist and evade government controls, especially those put in place to prevent the public from finding out the true position of things, scrutinize actions and inactions of government, subvert those who authority relies  on lack of public information.

    Through the use of reportorial techniques reporters are guided on how to comfort the afflicted and afflict the comfortable by providing a voice for those who cannot be heard in  the public, scrutinize businesses, their treatment of workers and customers, the quality of their products and their level of social responsibility. With this kind of impacts on the reading audience it makes most members of the public develop keen interest in receiving media reports either in sports, crime, business, politics etc.

5.3    Recommendations

    Based on the findings from the research, the researchers hereby make the following recommendations:

1.    Journalist in every media organization should ensure strict adherence to reportorial techniques as a means of enhancing effecting reporting. 

2.    Media organizations, both public and private should organize regular seminars and workshop to update their reporters on the latest trend to reportorial techniques.

3.    Media organisations should ensure that reporters are trained to specialize on a specific area of reporting despite their general knowledge in reporting.

4.    Media organisations, both public and private should ensure through supervision to ensure that reporters abide strictly to reportorial techniques.

5.    Those in the academic institution should ensure that students in the journalism discipline are exposed to the different types of reports and as well update them with the latest techniques of journalism practice.

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.