1.1 Background to the study 1

Onyebuchi (2012), asserts that in this era of digital technology and globalization of communication, the media have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the society and governance by their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political system affects their citizens’ standard of living, Onyebuchi (2012 p.12).

The way and manner a society is governed directly or indirectly reflects on the behavioural pattern and perception of its citizens. Agbo (2013), noted that in a democratic society, the media especially the television station is one of the major sources of communication between the government and its citizen. Agbo (2013 p. 16), also asserts that the media through the television stations disseminate information, news items, transmit political programmes, developmental projects and pitfalls of the various arms of government in a particular country.

According to Akpan (2012, p.16), private owned television stations such as Africa Independent Television (AIT) have been known for disseminating news and information related to politics and major happenings in the political industries around the world. Hence, there is close relationship between communicating political news and other political related news contents. Akpan (2012), added that viewers not only listen to news, they also analyse, select, make comments, give opinions and share comments on how they perceive media effects on politics generally.

In order to establish a robust and information rich society, adequate communication is necessary and a media house that has distinguished itself will definitely excel especially in the present political juggernaut around the world. AIT is a subsidiary of DAAR Communications Plc which was established in 1994 by Chief Aleogho Dokpesi. DAAR Communications Plc is the foremost Independent Broadcast Organization in the Federal Republic of Nigeria pioneering private/independent broadcasting with the establishment of RayPower 100.5FM, AIT, Daarsat - The first fully Nigerian base digital multi-channel direct-to-home subscription TV and an indigenous station FAAJI FM, (

The Nigerian Television Authority, also known as NTA is a Nigerian government-owned and partly commercial broadcast was inaugurated in 1977. At inauguration it had monopoly on television broadcasting in the country. The NTA runs the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian Television (NTV), the network began with a takeover of regional television stations in 1976 by the then Nigerian military authorities, and is widely viewed as the authentic voice of the Nigerian government (

Konstantin (1991), observes that the perception of audience regarding television news content has long been of interest to communication researchers. Konstantin (1991), explained that perceptions of credibility have been found to be influenced by the content of the news reports and characteristics of the news anchor, suggesting that perceptions of credibility may be influenced by presentation variables. Konstantin (1991, p.6) further noted that public perception is the aggregate of individual attitudes or beliefs in a system. It can also be seen as the complex collection of opinion of different people and the sum of all their views or as a single opinion held by an individual about a socio-economic or political topic. Key component in the formation of public perception is “framing”. Framing is when a story or piece of news is portrayed in a particular way and is meant to sway the audience attitude one way or the other.

Church (2012), posits that in the past, the traditional media organizations have been the basic means of connecting the public with news on social and political world. For a longer period of time, such media have been observed as a means of preventing the citizens from knowing some of the misdeeds of the government especially in politics. As explained by Church (2012), politics in the modern societies can be understood as a system, which organizes and governs the public way of life and taking care of the overall interests of the citizens. The role of the mass media in creating and strengthening the public opinion is pivotal. Hence, with the advent of independent media houses in the process of democratization, expressions and thoughts of the general public have been made easy. 

The television today represents a channel of information dissemination, such as the political happenings, events, quarrels and debates. Thus, the manner in which the television station packages and transmits information has an influence on the audience, since it is through the media the audience learn, judge, analyse and make informed decisions about their political issues. Politics cannot exist without the voice of the media, because only through it, the public get to know the plans, activities and agenda of the political parties (Siljanovska and Ejupi, 2013).

In mass media, channels of transmission of news include: the press, radio, television and internet. The media generally have specific technical-technological characteristics with which they transmit their news. The role of the mass media in creating and strengthening public opinion is very important. The advent of independent media houses in the present democratic settings has contributed to the growth and freedom of expression and perception. In modern societies, getting authentic information is critical to the quality of decision making by the citizens and the legislators. The growth of the mass media and their capability to transmit information and messages to a large population has turned the media world into a large social institution (Gilens, 2009).

It is against this backdrop that the researcher seeks to investigate the perception of viewers/audience about political news coverage on television stations using AIT and NTA as the main focus. Efforts shall be made to find out the impact of television in the dissemination of political news and politics in general. 

1.2 Statement of Research Problem5

One of the most common generalizations about politics is that today’s voters are less informed and less engaged than voters in prior generations. This perceived decline in political engagement echoes a decline in both exposure to news and the quality of political news. According to Gilens (2009), television viewers have been waning steadily for decades, the network programme as Gilens (2009), asserts have lost a third of their viewers, and the content of campaign coverage in these news outlets has shifted away from policy to scandals, gaffes, and the horse race. It is no wonder, then, that citizens are viewed as less equipped to make electoral decisions today than they were 50 years ago (Gilens, et al., 2009). Despite the efforts of the private electronic media to help in the growth and development of the country, by keeping audience informed about political activities in the country through their political news and programs, these media houses shortcomings such as lack of resources to verify stories which can lead to spread of misinformation, it can lead to ruin of reputation of an individual or a company through spread of rumors. Also, there is dependence on the disposition of the audience, which may be favorable or unfavorable, positive or negative, good or bad. Thus, these short comings have prevented them from serving the audience effectively. 

It is in this context that this work will study the audience perception of political news coverage on Africa Independent Television (AIT) and Nigerian Television Authority (NTA) in Ilorin metropolis. The study will seek to proffer and suggest solutions to some of the challenges mentioned above.

1.3 Objectives of study 6

The objectives of this study are: 

1. To examine the extent to which residents of Ilorin metropolis are exposed to political news coverage on AIT and NTA Ilorin.

2. To examine the attitude of residents of Ilorin metropolis towards political news coverage on AIT and NTA Ilorin

3. To find out the relationship between political awareness of residents in Ilorin metropolis and their perception of political news coverage on AIT and NTA Ilorin

4. To find out the influence of political news coverage and political behaviour of the audience

1.4 Research Questions 6

The following Research Questions are posed to guide the study:

1. To what extent are residents of Ilorin metropolis exposed to political news coverage on AIT and NTA Ilorin?

2. What is the attitude of residents of Ilorin metropolis towards political news coverage on AIT and NTA Ilorin?

3. What is the relationship between political awareness of residents in Ilorin metropolis and their perception of political news coverage of political issues on AIT and NTA Ilorin?

4. To what extent do political news coverage and political issues influence the political behaviour of citizens.

1.5 Significance of study 7

This study will be of benefit to the audience, as it will create room for the audience to air their views on how they perceive political news coverage in general and particularly from AIT and NTA and also deliver messages on political news for audience consumption. Furthermore, it will benefit both government and private electronic media owners; because it will help media owners to understand their audience attitude and conduct towards their political news and on the other hand help the governments know the public reaction towards their political activities. Also, this study will be useful to political parties such as PDP, APC, CPC, PPA and others, because it will give them insight on the media platform that is best used for political campaigns. The electoral umpire, INEC stands to benefit too, because this study will enable it reach a large chunk of voters through political reporting on media platforms to create awareness, educate and mobilize the public on how to vote. 

1.6 Scope of the Study 7

The scope of this study is audience perception of political news coverage and it is limited to AIT and NTA although the findings may be applicable to other media organizations too.

1.7 Operational Definition of Terms 7

Audience: As used in this study means group of people or individual that view political news and programmes on AIT and other television stations. 

Perception: This as used in this study refers to the way Ilorin residents understand or think about the coverage of political news on AIT and NTA Ilorin.

Political news: This as used in this study refers to information and report contents such as political happenings, events, quarrels and debates on government activities around the world made available to for public view on AIT and NTA Ilorin. 

News coverage: This is the actual style, language, positioning and viewpoints given to a story in any of the various media of mass communication.

Ilorin residents: This as used in this study refers to voters in Ilorin, Kwara State. 

Television station: this is referred to in this study as a channel of information dissemination, such as the political happenings, events, quarrels and debates, through which the audiences learn, judge, analyse, makes contexts and make informed decisions about their political leaders. 



RESEARCHWAP.COM is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • " is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • " is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing