In this study an attempt was made to examine whether communication have effect on people’s behavioural change especially on the perception on HIV/AIDS in Nigeria.

Question were administered among randomly sampled respondents from the study population. The data obtain was analyzed using table some findings was formulated to direct the study were accepted.

Thus, there is significant of mass media communication do people perception on HIV/AIDS and increasing their knowledge about HIV/AIDS, raising awareness of personal risk factor and also teaches vulnerable individuals the skill need to reduce risky behaviours.


Title page 





Table of content


1.1 Background of the study

1.2 Statement of the problem 

1.3 Research Question

1.4 Significance of the study

1.5 Objective of the study, 

1.6 Scope of the study

1.7 Definition of the key terms


2.1 Forms of communication 

2.2 Barriers of communication 

2.3 Theoretical framework

2.4 Review of Relation Study 


3.1 Introduction 

3.2 Study population and sample size

3.3 Sample techniques

3.4 Collection of instrument

3.5 Method of Data Analysis


4.1 Introduction 

4.2 Analysis of the field performance of the questionnaire   

4.3 Discussion of findings


5.1 Summary

5.2 Conclusion

5.3 Recommendation





Communication is activities of conveying information as by speech, visuals, signals, writing or behavior; it is the meaningful exchange of information between two or more people or a group of people.

From the creation of the world, there has being endless needs to inform people about one thing or the other and this shows that communication has become an inseparable part of our lives. Communication has variously defined by many communication experts, erudite scholars and educationists with each of them defining it in accordance with his field of studies, area (s) of interest and prejudices. This accounts for why there has not been one singular acceptable definition of what communication presupposes. 

For instance, it has been viewed as an act of sending or conveying understandable information from the sender to the receiver through an appropriate channel, with the speaker hearer responding to such a message in the form of feedback.

Communication has equally been defined as a mean of establishing commonness with someone which involves the giving of an understandable message from one person to another through a desirable and adequate channel or medium which the sender has considered fit to be suitable to both the sender, the occasion and of course, the purpose.

Ajibade (1994) maintain, that “Communication is the generation and attribution of meaning”. Generation starts from the speaker who encodes the communication message in the way that the receiver must understand”.

According to James Platt “Communication is the process through which individuals observes stimuli through the drawing of references with or without observable concomitant physical responses”.

Dean Barlund maintains that “Communication arises out of the need to reduce uncertainty to act effectively to define or strengthen the ego”. He further state that the aim of communications is to increase the number and consistency of meanings within the limits set by patterns of evaluations that have proven successful in the past.

Murphy (1977) defines communication as an exchange of meaning by which one mind affect another, according to him communication is information that register somewhere in the mental structure of the receiver.

The essential of communication are certain fundamental ingredients which are necessary for communication to take. They are not just essential in the communication process, but also inevitable and compulsory. These elements include knowing who is communicating, what he is communicating, or encoding, the person with whom he is communicating, and of course the channel or the medium he is employing in communicating. Communication may not take place or be effective at best until these components are present and interact effectively among themselves.

Two communication experts, Shannon and Weaver in 1974 identified five basic communication elements or ingredients; these are source, transmitter, signal, receiver and destination. The Shannon Weaver model has been found useful in describing human communication.

Nigeria faces a high burden of AIDS with more than three million people already infected with HIV. Other than a slight decrease from 5.8% in 2001 to 5.0% in 2003, the country’s HIV sero prevalence rate has increased progressively since the first case was officially disclosed in 1986. The epidemiologic pattern of HIV infection with sexual behavior, used of contaminated skin piecing instruments and mother-to-child transmission as the principal modes of transmission clearly indicates that behavior modification is central to HIV prevention. The current absence of curative immunological, pharmacological, and related medical interventions against HIV/AIDS make behavioral interventions more critical than for many other diseases of public health importance. To ensure maximum impact behavioral interventions must be examined critically and avenues for strengthening them within national programs and community initiative must be continuously sought.

Evidence from the successful experience of Uganda indicates that appropriate sexual behavior modification can produce a positive impact equivalent to that of a vaccine with an effectiveness of 80% following their view of the decline of (HIV in Tailand, Zambia and the gay community in the United States, stone burner and low. Beer argued that Uganda is not unique and the successful experiences share several basic elements “the continuum of communication, behavior change, and care”. These success stories stimulates interest in ensuring that HIV related communication programs are sound in concept and produce the desired behavior changes that will halt the spread of HIV and eventually reverse its impact at the population level.

Ever since the first case of AIDS registered in 1982, the epidemic has continued to be on increased. For instance, an estimated 5.1% to 5.4% of the population has been infected with HIV/AIDS by 1999 and by 2006, 6.1 million of 140 million population is living with HIV/AIDS. The situation becomes worrisome as the number of people with the disease is expected to grow significantly by the end of 2010. Despite the pandemic nature of HIV/AIDS, it was not until 2000 that the Nigeria government recognized HIV/AIDS as a major health problem (FRN 2000). Unfortunately, this was not immediately matched with intensified campaign on HIV/AIDS by government at all level. However, the recent happenings indicates government sudden interest  in fighting the scourge government mounted aggressive campaign in media and posted bills boards in cities and high ways, sensitive song on the danger of the disease, modes of transmission and prevention. There are also responses from. Despite several efforts by government and non-government organization to address the problem, it is dishearted to note that the rate of infection is still very high.


This study is solely concern with examine the effects of behavioral change on people perception of HIV/AIDS awareness campaign.

HIV/AIDS is a major health problem, in 2006; Nigeria recorded 6.1 million of 140 million populations living with the disease. One is left wondering if people are aware of the disease and if various campaigns on HIV/AIDS have impact on them. HIV/AIDS remains incurable and devastates many communities and nations. Since the first reported case in the united state in 1981, it has spread unremittingly to virtually every country in the world. The number of people living with the virus has raised from 10 million in 1991 to 33 million in 2007, they were 2.7 million new infections and 2 million HIV related deaths. Globally, about 45% of new infected occurred among young people (age 5.24).

Africa remains the most affected region in the world. Sub-saharan Africa, which has just over 10% of the world’s population is home to two-thirds of all people living with HIV and three quarter of all AIDs death (1.5 million deaths) in 2007.

Nigeria was awakened from its state of disbelief about the presence of the virus is the country by the late Olikoye Ransome Kuti. There is therefore a need to check if really communication through awareness campaign induces behavior or change in behavior in the society.


The question of this research word intends to address:

⦁ How frequent are the campaigns on HIV/AIDS in the media?

⦁ To what extent are the people informed in the scourge?

⦁ What are the various mass media employed to disseminating information on the scourge?

⦁ What impact do the campaigns have on the audience?

⦁ How effective are the mass media campaigns to reducing the spread of HIV/AIDS?


This study will increase knowledge about HIV/AIDS, raise awareness of personal risk factor, teach vulnerable individuals the skill needed to reduce risk behaviors.

It will motivate individuals to adapt and continue safe behaviors. It will increase the use of appropriate HIV prevention and care services by both infected and uninfected person. It also reduced the fear and stigmatization of association with HIV/AIDS.

It aims at increasing acceptance and ownership of HIV/AIDS programs by the community and advocate to mobilize and increase resources for HIV/AID prevention and care program at community and government levels.

It aims at increasing the use of appropriate HIV/AIDS prevention and care services by both infected and uninfected person. It will help to reduced the fear and stigmatization often associated with HIV/AIDS.

It aims at increasing acceptance and ownership of HIV/AIDS programs by the community and advocate to mobilize and increase resource for HIV/AIDS prevention and care programs and at community and government levels.


The main objectives of this study are:

⦁ To show the different various means of mass media employed to disseminate information about the disease (HIV/AIDS)

⦁ To educate the audience on how to reduce the spread of the disease.

⦁ To show the extent of awareness of the disease to audience through the mass media.

⦁ To show the positive impact of HIV/AIDS campaigns have on the audience.

⦁ To enlighten the audience the consequence of the disease (HIV/AIDS)

⦁ To show effectiveness of the various means of disseminating information about the disease.


This study focuses on communication and behavioral changes of people perceptions towards HIV/AIDS awareness campaign using different form of mass media like Television, Radio bill board, postal etc.


- COMMUNICATION: refers to the exchange and flow of international and ideals from one person to another it involves a sender transmitting an idea, information or feeling to a receiver.

Dean Barland maintain that “communication arise out of the need to reduced uncertainty, to act effectively to define or strengthen the ego”.

Oxford advance learner’s dictionary defines communication as the activity or process of expressing idea and feelings or of giving people information.

⦁ BEHAVIORAL: The way a person, an animal, a plant, a chemical etc. believes or functions in a particular situation.

CHANGE: to make somebody or something different or to express a different opinion or behave in a different way from before. (Oxford Advance Learner’s Dictionary).

Therefore, behavioral change refers to a broad range of activities and approaches which focus on the individual, community and environment influence on behavior.

⦁ AWARENESS: Is the state or ability to perceive to feel or to be sensory pattern. Oxford advanced learner’s Dictionary define awareness as “knowing that something exist and it’s important”.

⦁ PERCEPTION: Merrian Websters’s dictionary reefer’s to perception as “the way you think about or understand someone or something”.

Oxford Advance Learner’s Dictionary refers to perception as “an idea, belief or an image you have as a result of how you see or understand something”.

Perception is more subject to the influence of learning through hearing, smell, touch and tastes.    

⦁ CAMPAIGN: An operation or series of operation energetically pursued to accomplish a purpose. Oxford Advanced Learner’s Dictionary refer to campaign as a series of planned activities that are intended to achieve a particular social, commercial or political aim.

⦁ HIV/AIDS: Oxford Advance Learner’s Dictionary refers to HIV as the abbreviation for Human Immune Deficiency Virus (the virus that can cause AIDS) and AIDS as the abbreviation for Acquired Immune Deficiency Syndrome (An illness which attacks the body’s ability to resist infection and which usually casually cause death)



RESEARCHWAP.COM is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • " is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • " is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing