The advent and subsequent growth of internet services have led to a significant change in the nature of transacting business. Consequently, the conventional buying and selling in supermarkets, stores, and open markets can be equally done through the internet. Therefore, doing business on the internet has led to Online shopping. Conceptually, online shopping constitutes a typical form of online shopping that enables consumers and sellers to carry out buying and selling of products and services directly over the Internet using a browser. Botha, J.; Bothma, C.; Geldenhuys, P. (2008). Consumers can access the product of their interest by visiting the website of the seller directly or by searching for alternative vendors using the internet shopping search engine, which displays the products and services available and their prices. As of 2016, online shopping has become popular through the use of a range of different computers and devices, including desktop computerslaptops, tablet computers, and smartphones. The use of online shopping has provided support to the improvement of business performance through increased sales as a result of access to online and offline customers. Business Performance is the optimization of overall business performance and the attainment of business goals. It enables an organization to appraise Key Performance Indicators and determines the efficiency and success of the firm's business activities. The study seeks to appraise the effectiveness of online shopping on business performance. A case study of Jumia.


The use of online shopping is however faced with challenges such as the inability to inspect products physically before purchase. This condition places the consumers at a higher risk of fraud as the items ordered online, may not work properly, have defects, or may not be the same item pictured in the online photograph. There are also security challenges as online payments may expose the customer's banking details to hackers. The impact of such breaches could be devastating. Computer security is currently a major concern for merchants and online shopping service providers who are evolving ways to eradicate and mitigate various security challenges in the use of the internet for transacting business. Therefore the problem confronting the study is to appraise the effectiveness of online shopping on business performance. A case study of Jumia.


The Main Objective of the study is to appraise the effectiveness of online shopping on business performance. A case study of Jumia; The specific objectives include

1 To determine the nature of online shopping.

2 To determine the effectiveness of online shopping on business performance.

3 To determine the effectiveness of online shopping on business performance in Jumia.


1 What is the nature of online shopping?

2 What is the effectiveness of online shopping on business performance?

3 What is the effectiveness of online shopping on business performance in Jumia?


The statement of the hypothesis for the study is stated in Null as follows

HO    The effectiveness of online shopping on business performance in Jumia is low.


The study appraises the effectiveness of online shopping on business performance. A case study of Jumia. The study shall therefore serve as a veritable source of information to stakeholders to proffer interventions which will address the problem


The study focuses on the appraisal of the impact of pricing strategy on organizational Competitiveness. A case study of MTN Nigeria.


The study was confronted with logistics and geographical factors



online shopping constitutes a typical form of  online shopping which enables consumers and sellers to carry out  buying and selling of  products and services  directly  over the Internet using a browser


The firm’s competitiveness lies in its ability to provide products and service more effectively and efficiently than its competitors. It is the ability of the firm to maintain sustained success and the ability to compete favorably with the world's best firms in cost and quality of goods or services.


This is the measure of the firm’s financial returns or goals through the use of evaluation methods or financial indicators.


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How To Write Chapter Three Of Your Research Project (Research Methodology)

  • Methodology In Research Paper

    Chapter three of the research project or the research methodology is another significant part of the research project writing. In developing the chapter three of the research project, you state the purpose of research, research method you wish to adopt, the instruments to be used, where you will collect your data, types of data collection, and how you collected it.

    This chapter explains the different methods to be used in the research project. Here you mention the procedures and strategies you will employ in the study such as research design, study design in research, research area (area of the study), the population of the study, etc. You also tell the reader your research design methods, why you chose a particular method, method of analysis, how you planned to analyze your data.

    Your methodology should be written in a simple language such that other researchers can follow the method and arrive at the same conclusion or findings.

    You can choose a survey design when you want to survey a particular location or behavior by administering instruments such as structured questionnaires, interviews, or experimental; if you intend manipulating some variables.

    The purpose of chapter three (research methodology) is to give an experienced investigator enough information to replicate the study. Some supervisors do not understand this and require students to write what is in effect, a textbook.

    A research design is used to structure the research and to show how all of the major parts of the research project, including the sample, measures, and methods of assignment, work together to address the central research questions in the study. The chapter three should begin with a paragraph reiterating the purpose of research. It is very important that before choosing design methods try and ask yourself the following questions: Will I generate enough information that will help me to solve the research problem by adopting this method?

    Method vs Methodology

    I think the most appropriate in methods versus methodology is to think in terms of their inter-connectedness and relationship between both. You should not beging thinking so much about research methods without thinking of developing a research methodology.

    Metodologia or methodology is the consideration of your research objectives and the most effective method and approach to meet those objectives. That is to say that methodology in research paper is the first step in planning a research project work.

    Design Methodology: Methodological Approach

    Example of methodology in research paper, you are attempting to identify the influence of personality on a road accident, you may wish to look at different personality types, you may also look at accident records from the FRSC, you may also wish to look at the personality of drivers that are accident victims, once you adopt this method, you are already doing a survey, and that becomes your metodologia or methodology.

    Your methodology should aim to provide you with the information to allow you to come to some conclusions about the personalities that are susceptible to a road accident or those personality types that are likely to have a road accident.

    The following subjects may or may not be in the order required by a particular institution of higher education, but all of the subjects constitute a defensible in metodologia or methodology chapter.

    Click here to complete this article - How To Write Chapter Three Of Your Research Project (Research Methodology)


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