AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)


AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)  

PROPOSAL

The project work examines the analysis of bank marketing of financial services in Nigeria.

Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy.

The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial services marketers faced with ongoing challenges can make better business decisions with the help of software, that analytic services from mapping analytics.

⦁ Who are my best customers and how can I keep them?

⦁ Where is the greatest market potential to fund new customers?

⦁ What locations should choose to expand our branch network?

⦁ Is our network of bank branches optimized for maximum performance?

The answer to each of these questions depends in large part on geography and location. That means working with mapping analytics experts in mapping and analytics since 1989 make sense, many banks, both large and small, use our service to improve marketing and branch network decisions.

BANK CUSTOMER SEGMENTATION ANALYSIS

Gain a clear understanding of your customers, mapping analysis combines data from your customer information file with demographic and lifestyle data that describes and predict backs with commercial customer, we segment by S/C code and business demographics. By segmenting your customers into groups based on their type and behavior, you will have a foundation for successful marketing including targeted promotions, market expansion and branch network optimization.

This project works gives possible attentions and recommendations on how banking marketing could be great advantages to the development and entrance of operation in Nigeria financial systems.

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Table of content

CHAPTER ONE

1.1 Introduction

1.2 Statement of research problem

1.3 Objective and purpose of the study

1.4 Scope and limitation of the study

1.5 Research methodology

1.6 Signification of the study

1.7 Statement of the hypothesis

1.8 Organization and planning of the study

CHAPTER TWO

2.0 Literature review

2.1 Introduction

2.2 Concept of marketing of bank service

2.3 Bank marketing strategies

2.4 Impact of marketing segmentation in banking

2.5 Issues concerning marketing of financial service

CHAPTER THREE

3.0 Case study of methodology

3.1 Brief theory of first bank plc

3.2 Restatement of research question and hypothesis

3.3 Research Design and Data collection instrument

3.4 Characteristic of the study population and sampling

3.5 Administration of the Data instrument

3.6 Procedure for processing collected Data

3.7 Limitation of the methodology

CHAPTER FOUR

4.0 Data presentation and analysis

4.1 A brief introduction of the chapter

4.2 Presentation and analysis of Data According to research questions

4.3 Testing of research hypothesis

4.4 Hypothesis testing on the analysis of banking marketing of financial services

CHAPTER FIVE

5.0 Findings, Recommendation, summary and    conclusion

5.1 Finding

5.2 Summary

5.3 Conclusion

5.4 Recommendation

PREFERENCE

Appendix: Questionnaire.

An Analysis of bank marketing of financial service in Nigeria

(A Case study of first bank plc)

CHAPTER ONE

1.1 INTRODUCTION

Banking services in Nigeria stated as far back as 1892, when the4 first bank was established in the country. Since then, marketing of bank service have been going on simultaneously with other development in the banking industry the emergence of the various banks and other financial institution has created the awareness for banks to market their services extensively.

The creation s and delivery of services that will satisfy the needs of customer s at a profit to the banks is what marketing of bank services is concerned with advertisement, personal selling, establishment of new branches, distribution of gifts to customer, E – banking and other things are tools of marketing that are being used by bank.

However, the introduction of new and prompt services and use of public relation have been seriously applied.

Most Nigerians are not aware of the essential services being provided by the back and so as substantial amount of money is still outside the banking sector. In a view of Ajayi (1983) he supported the above statement when he said that “a significant proportion of Nigerians money supply is still current circulation varies between 49% and 60% in recent times”. Informed capital market as a strong computer to back because people in rural area are still patronizing the local money lenders.

The patronage is due to easy accessibility, low collateral based on personal knowledge i.e. they know each other very well, prompt a twenty – four hours services provided by the informed capital market. 

Therefore, much is being expected from backs through increase mobilization of savings, effective and efficient channeling of funds to develop the country. Bank could get more deposits and credit, which is highly needed for economic development in Nigeria.

1.2 STATEMENT OF RESEARCH PROBLEM

Basically, the focus of this research study is an analysis of marketing in the Nigerian Banking Industry. Hence effort has been made to find solution to the following problems.

i. What are the main reasons of banking marketing financial service Nigeria?

ii. What are the effects of marketing of financial services in Nigeria banking industry?

iii. What are the problems of marketing of financial services in Nigeria banking industry?

iv. What are the various tools use in marketing bank services?

1.3 OBJECTIVE AND PROPOSAL OF THE STUDY 

The broad objective of the study is the examination of importance and relevance of marketing in selling of bank product using first bank of Nigeria plc as a case study, in specific term the study will;

i. Highlight the various product offers by the case study with reference to Ilorin branch.

ii. Ascertain the impact of marketing of bank services and investigate the effectiveness and efficiency of how the back products are been accepted by the customer and the general public.

iii. Determine the external to which the services provided by the bank meet customer’s satisfaction.

iv. Highlight reason why the public still shy away from the services that bank offer and why a good number of the population are not aware of the services provided by the bank. 

1.4 SCOPE AND LIMITATION OF THE STUDY

Specifically, this study examines the extent of incorporation of the marketing concept into commercial banking. Its roles and benefit in relation to the banks services with particular reference to FIRST BANK OF NIGERIA PLC.

 The research work has been constrained as to time, lack of recent and enough materials unwillingness of the respondent to give correct replies, lack of co – operation of case study.

However, effort has been made to ensure that the above limitation did not overwhelm effective competition and standard of research work.    

1.5 RESEARCH METHODOLOGY 

The research work on analysis of bank market of financial services the case study of first bank of Nigeria plc. The primary and secondary sources of data employed. The primary data is based in questionnaire while the secondary data gathered from sources which include text book, internet, journal, and current annual report. 

1.6 SIGNIFICATION OF THE STUDY

The study has much relevance and peculiars to the effect of the case study and the Nigeria economy as a whole.

The findings of the study go along way to enable the case study (first bank of Nigeria plc) to channel its services specifically towards customer satisfaction as this is aspect of commercial banking that should not be compromised if stated objective of the bank are to be achieved. In the long ram, the economic stands to benefits and investors to have more confidence and the ability to choose among various alternatives as to where to invest, hence the banking habit will encourage which in turn will lead to increase investment. 

1.7 STATEMENT OF THE HYPOTHESIS 

The general hypothesis to be tested in this study is: 

Ho: There is no need for marketing of financial services in Nigeria banking industry.

H1: There is need for marketing of financial services in Nigeria Banking industry.

1.8 PLAN AND ORGANIZATION OF THE STUDY

The reason work has been divided into five chapters for no obscure presentation of fact and figures generated.

Chapter one include the introduction, statement of research, problem objective and purpose, score and limitation, statement of hypothesis and plans and organization of the study.

Chapter two discusses part and current literature review which include concept marketing of bank services, bank marketing strategies, impact of marketing segmentation on banking service, issues concerning marketing of financial services.

Chapter three treats research methodology and cash study, brief history of the first bank of Nigeria plc, re – statement of the research question and hypothesis, research design and data collection, administration of data collected, characteristic of the study population and sampling, procedure for the data collection, limitation of the methodology.

Chapter four discuss the presentation and interpretation data according to research question, presentation and analysis of data according to the annual report and finally generalization base on the outcome of the analysis.

Chapter five throws light on the findings, summary conclusion recommendation.     

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.