Marketing Project Topics and Research Materials for Students | ResearchWap

Free Marketing project topics, proposals, and complete project topics and research materials aligned with current academic standards.

S/N PROJECT TOPICS
1. THE IMPACT OF PUBLIC RELATIONS ON CUSTOMERS PATRONAGE OF NEW GENERATION BANK IN NIGERIA A STUDY SELECTED, COMMERCIAL BANKS
2. CONTEMPORARY MARKETING STRATEGIES AND PERFORMANCE OF AGRICULTURAL MARKETING FIRMS IN SOUTH-WEST NIGERIA
3. THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA.
4. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGY ON THE MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF THE NIGERIA BREWERIES AS A COMPANY)
5. THE PROBLEMS AND PROSPECTS OF CORPORATE SOCIAL RESPONSIBILITY IN THE NIGERIAN MANUFACTURING INDUSTRY
6. THE ROLE OF RADIO ADVERTISING ON THE MARKETING OF GOODS AND SERVICES (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)
7. OUTDOOR ADVERTISING AS A MARKETING STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)
8. AN EVALUATION OF THE EFFECTIVENESS OF SALES PROMOTION AS AN ELEMENT OF PROMOTION MIXES (A CASE STUDY OF 7UP PLANT, ILORIN).
9. THE EFFECT OF FRINGE BENEFIT ON SALES FORCE PRODUCTIVITY IN AN ORGANIZATION (A CASE STUDY OF CADBURY NIGERIA PLC)
10. PACKAGING AS AN EFFECTIVE TOOL OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENT (A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC)
11. AN EVALUATION OF THE IMPACT OF MICROFINANCE ON PETTY TRADERS (A CASE STUDY OF KUMASI CENTRAL MARKET)
12. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
13. THE ROLE OF MARKETING COMMUNICATION INEFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
14. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS: A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA
15. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT: A Case Study of NASCO Marketing Company
16. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT HARCOURT
17. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
18. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRMS
19. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY
20. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. Plc
21. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
22. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATION
23. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH-BASED ORGANIZATIONS
24. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN WOMEN MOBILIZATION DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
25. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
26. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
27. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
28. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)
29. CUSTOMER PERCEIVED VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA (A STUDY OF RIVERS STATE AIRLINAIR)
30. CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE IN RIVERS STATE
31. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNILEVER NIGERIA PLC
32. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE
33. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
34. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
35. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
36. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
37. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
38. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
39. BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
40. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
41. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
42. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
43. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
44. IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
45. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
46. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
47. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
48. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT (A CASE STUDY OF 7UP BOTTLING COMPANY NIGERIA PLC IKEJA LAGOS STATE)
49. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
50. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.
51. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR
52. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA, LAGOS STATE.
53. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)
54. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
55. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS (FMCG)
56. IMPACT OF ORGANIZATIONAL STRUCTURE ON INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
57. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE
58. BRAND PERSONALITY AND CUSTOMER LOYALTY
59. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS.
60. EFFECT OF SOCIAL MEDIA ON CONSUMEFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLISER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
61. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES: A CASE STUDY OF MTN NIGERIA PLC, CALABAR
62. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
63. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
64. PROMOTION AS A MARKETING TOOL IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIAN, PLC)
65. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF TOTAL NIGERIA PLC)
66. APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET ( A CASE STUDY OF OWODE MARKET OFFA, KWARA STATE).
67. MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)
68. SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)
69. PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
70. THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)
71. THE STANDARD COST ANALYSIS AS AN AIDS TO MANAGEMENT DECISION MAKING
72. SALES PROMOTION IS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCTS.
73. COST ACCOUNTING MODEL AS TOOLS FOR MANAGEMENT DECISION MAKING (A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN PLANT)
74. THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFORMANCE OF WORKERS IN AN ORGANIZATIONS IN NIGERIA (A CASE STUDY OF ISIN LOCAL GOVERNMENT AREA OF KWARA STATE)
75. THE SIGNIFICANCE OF MOTIVATION OF ENHANCING THE EMPLOYEE PERFORMANCE IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)
76. EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA (A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN)
77. THE IMPACT OF LIQUIDITY ON BANKS PROFIT IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF UNION BANK OF NIGERIA)
78. EFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET (A CASE STUDY OF THE ZAIN NIGERIA PLC)
79. BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCTS IN NIGERIA.
80. CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
81. AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)
82. AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA (A CASE STUDY OF MTN NIGERIA)
83. IMPORTANCE OF REPACKAGING AS A MARKETING STRATEGY FOR ENCHAINING MARKET PERFORMANCE AND ADDED MARKET VALUE TO A COMPANY’S PRODUCT
84. ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATIONS (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
85. CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA (A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS
86. DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN).
87. THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY MARKETING FOCUS (A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA PHCN)
88. THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PERFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)
89. OPTIMUM PROMOTIONAL MIX AS AN EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY).
90. APPLICATION OF MARKETING CONCEPTS IN THE INDUSTRIES IN NIGERIA ( A CASE STUDY OF HOSTELLING INDUSTRY IN ILORIN).
91. THE INFLUENCE OF CULTURE ON CONSUMERS BUYING BEHAVIOR
92. THE EFFECTIVENESS OF PROMOTION IN THE MANUFACTURING INDUSTRY IN NIGERIA
93. THE EFFECT OF THE COST CONTROL AND COST REDUCTION STRATEGIES ON THE OVERALL PERFORMANCE OF FIRMS.
94. SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN)
95. THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE)
96. THE ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION
97. ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)
98. ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ENVIRONMENT (A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED. PRODUCER OF INDOMIE INSTANT NOODLES)
99. THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN NIGERIA (A CASE STUDY OF INTERNATIONAL TOBACCO I.T.C.)
100. THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF TOTAL NIGERIA PLC)
101. AN APPLICATION OF MARKETING CONCEPTS IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA (A CASE STUDY OF GLOBACOM NIGERIA)
102. THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN)
103. THE ROLES OF MARKETING IN THE COMMERCIAL BANKING [A CASE STUDY OF DIAMOND BANK NIGERIA PLC].
104. IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY OF KWARA HOTEL)
105. SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCTS (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS).
106. THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH.
107. ADVERTISING, ITS ROLE AND IMPORTANCE IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF GLOBAL SOAP & DETERGENT INDUSTRY LIMITED ILORIN)
108. THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION (A CASE STUDY OF SHOPRITE ILORIN)
109. THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONMENT (A Case Study of Lubcon Ltd)
110. AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)
111. MEASUREMENT OF ADVERTISEMENT CONTRIBUTION TO EFFECTIVE SALE GROWTH IN A COMPETITIVE MARKET
112. CONSUMER ATTITUDE TOWARD OKADA TRANSPORT SERVICE IN NIGERIA USING OKADA COMMUTA IN ILORIN METROPOLIS AS A CASE STUDY
113. THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUCTIVITY (A CASE STUDY OF ELITE INDUSTRIES NIGERIA LIMITED, IGANMU LAGOS)
114. SATISFACTION AND RETENTION AS A AKEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
115. THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS (A CASE STUDY OF AFRICAN PETROLEUM)
116. BRANDING AND MARKETING OF PURE WATER IN ILORIN TOWNSHIP (A CASE STUDY OF AYOBAT PURE WATER)
117. THE ROLE OF E-COMMERCE IN IMPROVING CUSTOMER SERVICE IN KONGA.COM

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