IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION


IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION 

ABSTRACT

The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research started by introducing the subject matter in chapter one, background of the study, objectives of the study, research question, statement of the problem the significance of the study was also highlighted in this chapter. The researcher reviewed the work of different authors in the chapter two, the concept of cooperative, meaning of agricultural cooperative, the impact of agricultural marketing cooperative on sales promotion, the role of agricultural cooperative improving the intensive at farming activities. The researcher discussed the method of gathering data, the data gathered were analyzed in chapter four. Lastly, the researcher draw a summary of findings, conclusion in chapter five and made some recommendations among which the researcher recommended that dishonest leadership should be discouraged in cooperative ventures. This should be done by putting in place, adequate checks and balances in the performances of such members. Their excess should be properly controlled. Members who show an act of dishonesty should be properly sanctioned and penalized according to the stipulations of the cooperative law.

TABLE OF CONTENTS

Title Page - - - - - - - - - - i

Declaration - - - - - - - - - ii

Approval page - - - - - - - - - iii

Dedication - - - - - - - - - - iv

Acknowledgement - - - - - - - - v

Abstract - - - - - - - - - - vi

Table of Contents - - - - - - - - vii

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study - - - - - - 1

1.2 Statement of the Problem - - - - - - 3

1.3 Objectives of the Study - - - - - - 4

1.4 Research Question - - - - - - - 4

1.5 Significance of the Study - - - - - - 5

1.6 Scope of the Study - - - - - - - 6

1.7 Definition of Terms - - - - - - - 6

CHAPTER TWO: LITREATURE REVIEW

2.1 Introduction - - - - - - - - 8

2.2 Meaning of Cooperative Societies - - - - - 9 

2.3 Concept of Agricultural Science - - - - - 10

2.4 Meaning of Agricultural Cooperative - - - - 10

2.5 Types of Agriculture Cooperative - - - - - 12

2.6 Objectives of Agricultural Cooperative - - - - 14

2.7 Problems of Agricultural Cooperative - - - - 15

2.8 Summary of Literature Review - - - - - 16

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction - - - - - - - - 17

3.2 Research Design - - - - - - - 17

3.3 Population of the Study - - - - - - 18

3.4 Sample and Sampling Procedures - - - - 18

3.5 Research Instrumentation - - - - - - 19

3.5.1 Validity - - - - - - - - - 20

3.5.2 Reliability - - - - - - - - - 21

3.6 Procedure for the Administration of the Instrument - 22

3.7 Method of Data Presentation and Statistical Analysis - 23

3.8 Limitation of the Study - - - - - - 23

CHAPTER FOUR: DATA PRESENTATION AND SYATSITICAL ANALYSIS

4.1 Introduction - - - - - - - - 25

4.2 Respondents’ Bio – Data - - - - - - 25

4.3 Answering the Research Question - - - - 27

4.4 Summary of Findings - - - - - - - 34

4.5 Discussion of Findings - - - - - - 35

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction - - - - - - - - 37

5.2 Conclusion - - - - - - - - - 39

5.3 Recommendations - - - - - - - 39

5.4 Suggestions for Further Research - - - - 41

References - - - - - - - - - 42

Appendix I - - - - - - - - - 43

Appendix II - - - - - - - - 44

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

The need of Agricultural marketing arises with the production of excess, over and above consumption. This related to the concept of marketable surplus which is defined as the proportion of the total output that is available for sale after satisfying the producer. Consumption seed for next seasons planting. There is however, an exemption in this concept; as certain agricultural commodities are produced for meeting specific population need, this kolanut is widely grown in the Southern part of the country, transported and sold to the people of the Northern part of the country who relish the commodity. Marketing bridge the gap between production and consumption. It brings together the impersonal forces of supply and demand in respective of where the market is located. Therefore, one is involve in marketing whether one grows yam, sells the tubers or process to yam flour and sell it to the village or town market in the Southern part of the country or receives supplies of grains, onions from the North.

Marketing Cooperative are found in Nigeria to be performing unique functions towards the development of Nigeria economic activities cooperative marketing could be a dynamic forces in the process of economic development takes place, the marketing system is expected to extend some influence on the social, political and economic sphere of the society. This fact was supported by the World Bank report of 1954 that ‘the cooperative movement can provide a valuable organizational basis for agricultural development’ marketing cooperative also serves as auxiliary cooperative.

Today, marketing has assumed a very special position in cooperative movements this is because, for any cooperative to function effectively. All must satisfy the owners who have established it, the process of doing this by achieving the cooperative goals then the society is buying the owners want respectively. All together now brand types of cooperative societies have marketing function for its major operational guide.

1.2 Statement of the Problem

Cooperative Society serves as very strong tool which provides a favourable atmosphere for the marketing of an agricultural product on sales promotion. The marketing that cooperative society provides to their members include searching for a favourable market for the farm produced of the farmers fixing to enable farmers has optimum profit. However, the study will look into problem on how to distribute work among members who consider themselves as equal. Furthermore, the problem of how to maintain discipline, how to motivate member to work for the society and how to achieve efficient management is to be insiders or outsider, the problem especially is do the society hire outside person or do members who will most likely not have the required training to manage the society any how.

1.3 Objectives of the Study

i. To examine the impact of agricultural marketing cooperatives on sales promotion.

ii. To determine the role of agricultural cooperative in improving the intensive at farming activities.

iii. To find out how capital hinder agricultural cooperative development in the society.

1.4 Research Question

i. What are the impacts of agricultural marketing cooperatives on sales promotion?

ii. What are the role of agricultural cooperative in improving the intensives of farming activities?

iii. How does low capital hinder agricultural cooperative development in the society?

1.5 Significance of the Study

This study is designed to help marketing cooperative societies over the problems related on how to distribute work among members, and how to maintain discipline and how to achieve efficient management.

The research also intended to find possible solutions to the above mentioned problems by giving recommendations on how to prevent the future occurrence. The research aimed at finding the relevant contribution of cooperative society toward the development of marketing in Nigeria. It will be used to ascertain all basis fact needed.

At the end of this research, the management of national achieves multi-purpose cooperative society can consider the present problems facing the society. Scholars, researchers and incoming student will benefit from these research work because it will serve as a material to them with a view towards enhancing their knowledge.

1.6 Scope of the Study

This study will examine the impact of agricultural marketing cooperatives on sales promotion. As a result, the product findings will be limited only to National Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only be made of similar society with the same characteristics as the subject matter.

1.7 Definition of Terms

- Cooperative Society: Is defined as an autonomous association of persons untied voluntarily to meet their common economic social and cultural needs and aspiration through a jointly owned and democratic control enterprises (ICA, 1995).

- Member: This is the registered name of the person belonging to a particular cooperative society.

- Organization: This is a group of person with a specific purpose who plan themselves to work together and benefit from their effort.

- Producer: This refers to the members that produce the farm produce.

- Agricultural Cooperative: Those cooperatives that are engaged in agricultural activities ranging from production, processing to marketing of agricultural produce.

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.