STRATEGIC APPROACH TO THE MANAGEMENT OF SMALL BUSINESS ENTERPRISES IN NIGERIA (A Case Study of Evarmila Nigeria Enterprise, Lagos.)

ABSTRACT

A research was set out to evaluate strategic approach as a management tool for the small and medium enterprises with a view to help them achieve a more predictable and stable growth, over the long term. Emphasis had been directed on the threat aspects, which most Small-scale Business enterprises had taken for granted. SMEs are also urged to take a hard look at some of the strategic tools: Finance, production, marketing and personnel which had not gained much popularity or acceptance.

Empirical evidence in the forms of survey research was adopted. In getting first hand information, samples of 50 respondents were drawn from a questionnaire consisting of twenty-two questions which were randomly selected, printed and administered to the entire employee as focus point. This however forms the main data collection instrument employed in the study. Data were sourced from different books on management by notable authors, theories relevant to the study were carefully examined, and views of different authors/ professionals were considered to reconcile the documentary research, in arriving at the final conclusions. Care was also taken to maintain objectivity, which could be easily affected with the Research's problems on the field. The conclusion is that strategic management is largely relevant to Small-scale Business enterprises. And so long as due attention is paid to threats and crisis handling, the vulnerability of Small-scale Business enterprises should be reduced. That leaves only the last problem to deal with - time constraint among Small-scale Business enterprises which is said to be limiting their application of strategic management. To partly solve the problem, the training and re-training of personnel, along some priority and relevance guidelines, suiting to the operating reality of the Small-scale Business enterprises must be taking into cognizance. However, considering the universal laws of cause and effect, Small-scale Business enterprises must recognize the inevitability to apply as many techniques as possible, in order to get the maximum results. To use time and workload as a convenient excuse can often be a good justification for not strategizing; overcoming the temptation to do so leads to a more rewarding and satisfying venture for the entrepreneurs. The choice is up to each SME.

TABLE OF CONTENTS

CHAPTER ONE

Introduction

1.1   Historical Background of the Study

1.2   Statement of Problem

1.3   Objectives of Study  

1.4   Research Questions

1.5   Research Hypothesis       

1.6   Research Methodology    

1.7   Significance of the Study 

1.8   Scope and Limitation of the Study

1.9   Definition of Terms

        References      

CHAPTER TWO

Literature Review

2.1   Introduction    

2.1   The Concept of Strategy

2.2   Strategies in Functional Areas

2.2.0 Finance Strategies

2.2.1 Production Strategies

2.2.2 Marketing Strategies

2.2.3 Personnel Strategies        

2.3   Strategic Management An-Overview

2.4   Small and Medium Enterprise and Overview

2.5   Role of Small Scale Business Enterprise in

        Nigerian Economy

2.6       Characteristic of Small Scale Business

Enterprises in Nigeria

2.7   Challenges of the Small Scale Business Enterprises

        References

CHAPTER THREE

Research Methodology

3.1   Research Design

3.2   Area of Study  

3.3   Population of the Study   

3.4   Determination of Sample Size  

3.5   Instrument of Data Collection

3.6   Validity of Research Instrument

3.7   Reliability of Research Instrument

3.8   Method of Data Analysis  

CHAPTER FOUR

Presentation and Data Analysis

4.1   Data Presentation

4.2   Analysis and Discussion

4.2   Hypothesis Presentation

CHAPTER FIVE

Summary of Findings, Conclusion and Recommendation

5.1   Summary of Findings

5.2   Conclusion      

5.3   Recommendations   

        Bibliography

        Appendix

.

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How To Write Chapter Three Of Your Research Project (Research Methodology)

  • Methodology In Research Paper


    Chapter three of the research project or the research methodology is another significant part of the research project writing. In developing the chapter three of the research project, you state the purpose of research, research method you wish to adopt, the instruments to be used, where you will collect your data, types of data collection, and how you collected it.

    This chapter explains the different methods to be used in the research project. Here you mention the procedures and strategies you will employ in the study such as research design, study design in research, research area (area of the study), the population of the study, etc. You also tell the reader your research design methods, why you chose a particular method, method of analysis, how you planned to analyze your data.

    Your methodology should be written in a simple language such that other researchers can follow the method and arrive at the same conclusion or findings.

    You can choose a survey design when you want to survey a particular location or behavior by administering instruments such as structured questionnaires, interviews, or experimental; if you intend manipulating some variables.

    The purpose of chapter three (research methodology) is to give an experienced investigator enough information to replicate the study. Some supervisors do not understand this and require students to write what is in effect, a textbook.

    A research design is used to structure the research and to show how all of the major parts of the research project, including the sample, measures, and methods of assignment, work together to address the central research questions in the study. The chapter three should begin with a paragraph reiterating the purpose of research. It is very important that before choosing design methods try and ask yourself the following questions: Will I generate enough information that will help me to solve the research problem by adopting this method?

    Method vs Methodology

    I think the most appropriate in methods versus methodology is to think in terms of their inter-connectedness and relationship between both. You should not beging thinking so much about research methods without thinking of developing a research methodology.

    Metodologia or methodology is the consideration of your research objectives and the most effective method and approach to meet those objectives. That is to say that methodology in research paper is the first step in planning a research project work.

    Design Methodology: Methodological Approach

    Example of methodology in research paper, you are attempting to identify the influence of personality on a road accident, you may wish to look at different personality types, you may also look at accident records from the FRSC, you may also wish to look at the personality of drivers that are accident victims, once you adopt this method, you are already doing a survey, and that becomes your metodologia or methodology.

    Your methodology should aim to provide you with the information to allow you to come to some conclusions about the personalities that are susceptible to a road accident or those personality types that are likely to have a road accident.

    The following subjects may or may not be in the order required by a particular institution of higher education, but all of the subjects constitute a defensible in metodologia or methodology chapter.

    Click here to complete this article - How To Write Chapter Three Of Your Research Project (Research Methodology)

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