THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS ( A CASE STUDY OF ZENITH INTERNATIONAL BANK)
It is widely believed that proper application of marketing concepts in financial services will help Nigeria banks to achieve their stated goal and objective within the stiff competition.
Thus this research work is to find out how the importance of marketing strategy in Nigerian banks will be propagated so as to project every marketing arms of a business as a life wire of such bank.
The result from this research work showed that the data was collected through the use of the Historical method, Observation method, Experimental and Survey methods.
All the textbooks consulted would be reviewed and brought forward in the project. The terms relating to marketing would be defined and explained.
Therefore, this research work will provide the in-depth meaning of marketing, the marketing concept, target market, customers needs, customer service, and intergraded marketing.
Also, this research work will make a recommendation that will be based on the result of finding on the topic..