1.1       Background to the Study

1.2       Statement of Problem

1.3       Objective of the Study

1.4       Research Question

1.5       Statement of the Hypothesis

1.6       Scope of the Study

1.7       Definition of Terms

1.8       Justification of the study



2.0       Introduction

2.1       Trade Exhibition Defined

2.2              Concepts Of Trade Exhibition

2.3              Trade Exhibition And Advertising

2.4              Importance Of Trade Exhibition

2.5              Reason For Trade Exhibition

2.6              Importance Of Exhibition In Marketing Of Consumer Goods

2.7              Evaluation Trade Exhibition Results

2.8              Marketing Communication

2.9              Small & Medium Scale Entrepreneurship



3.1       Research Design

3.2       Determination Of Population And Sample Size

3.3              Sampling Techniques

3.4              Data Collection Method

3.5              Research Instrument

3.6       Questionnaire Design

3.7       Validity

3.8       Reliability



4.1       Bio-Data Analysis

4.2       The Consumer

4.3       Test Hypothesis

4.4       Discussion of Findings


5.0       Summary Conclusion & Recommendation

5.1       Conclusion

5.2       Recommendation





The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.

The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motives.  The first trade fairs with international magnitude was held in 1977 and 60 countries attended.

Over the years companies have come to accept trade exhibition as an effective way of creating awareness and this invariably stimulate the demand for their product.  Trade Fair or exhibition can be effectively used regardless of the product lifecycle but it will be better applied at the introduction stage of a product.

This will allow patient consumers to know the product use and its design. It is noteworthy that trade exhibition could be as small as one main exhibition in one room apartment, it can also be general or specialized exhibition, which could be held for commercial and non-commercial exhibition we are however interested in commercial exhibition.  In recent time trade exhibition has gained prominence in the manufacturing industries.  At present three international trade fair were held annually in Nigeria, Lagos, Kaduna & Enugu international trade fairs.   These fairs are organized by the Nigerian Association of Chamber of Commerce & Industry Mines and Agriculture (NACCIMA).

The reason for organisation participation in trade exhibition as given by Christian Peterson (1972) are as follow:-

It could be used to create positions impression on the mind of the potential buyers or to correct negative impressions. It could be used to serve as opportunity for a company without a regular sales force to show case their product to the public. Trade exhibition could be used to test marketing product pending commercialization. Trade exhibition could be used to test marketing product pending commercialization. Trade exhibition could be used to show trade prestige i.e. if a company want to be seen among it competitors as a leader. Trade exhibition is specifically use by small scale business to compete with large firm in already crowded business(project topics   final year project topics )

1.2 Statement of Problem

I have been encouraged to write on this topic because of the attitude of some business organisation who falls to realize and appreciate the role of trade exhibition play in the survival of any business organisation.  The negative attitude of organisation toward the use of trade exhibition of promote the image of the company’s product has led to an increase level of imitation and life of many consumers are endangered and inadequate information about the organisation and its product.


The research study is directed towards finding out how effective trade exhibition is in marketing of consumer goods.

To know the extent trade exhibition has created awareness for the product of the manufacturer. To know if trade exhibition can be used to forecast the demand for the company’s product. To know if trade exhibition achieve the objectives set by the company. To know or determine trade exhibition contribution to consumer relationship with the company.

1.4     Research Question

This study shall address the following research questions:

i.          How often do you buy at trade exhibition?

ii.         Does trade exhibition create awareness for the company product?

iii.        Has trade exhibition influence consumer’s decision to buy a product?

iv.        Does trade exhibition attract new consumer and increases the usages by existing consumers.

v.         Does trade exhibition increase sales productivity in small and medium scale entrepreneurship 

1.5       Statement of the Hypothesis

This study shall address the following research questions:

H0:       Trade exhibition have no impact on the company Sales.

H1:       Trade exhibition has impact on the company’s sales

H0:       Trade exhibition does not create awareness for the company’s product.

 H1:      Trade exhibition create awareness for the company product.

H0:       That trade exhibition does not used to test in the market for consumer’s product.

H1:       That trade exhibition is used to test in the market for consumer product.

H0:         Trade exhibition does not increase sales productivity in small and medium scale entrepreneurship.

H1:         Trade exhibition increases sales productivity in sm0061ll and medium scale entrepreneurship 


Apart from the financial and time constraints that justified the scope of the a trade exhibition this study aims to get information about the effectiveness of trade exhibition in marketing consumer goods in Nigeria with special reference to a fast moving consumer goods like ANTINA beauty Soap. It is possible to know the effectiveness of trade exhibition in marketing of consumer goods, trade exhibition was a major factor that contributed to the increase in sale of a particular product that is engaged in the also creating potential awareness is always rekindie in case of old customer and customer.  This marvelous marketing advancement is usually made possible and practicable by the effect of trade exhibition strategy employed by Loyalted Product Limited.

Trade exhibition has really contributed to the sale of company product as well as increasing turnover with the view that the personnel highly believed that trade exhibition has enormously contributed to the company progress.


This research intend to throw light on the need for trade exhibition in marketing of consumer goods the finding of the study will therefore be used to:

Throw more light on how consumer react to trade exhibition and its benefit in term of informing them about the product and at the same time enhancing the company’s product image. The management of the company concerned will be able to know those that may arise as a result of competition. It help the management of Loyalted Limited to really comprehend the benefit of trade exhibition.


The scope of study is exclusively restricted to the operation department marketing in small & medium scale entrepreneurship. However, it should not be misconceived that the study has no relevance to other organizations in Nigeria they are bound to face such problem considering the globalized nature of organizational environment.

The present study is limited to many aspects. Providing information of effective trade exhibition as a marketing tool in small & medium scale entrepreneurship. It is not possible to take into consideration each and every criterion in this study.

It will be very difficult to carry out the study of this nature virtually every company in Nigeria (both public and private sector) in Nigeria.  Hence, the researcher decided {enter her study on effectiveness of trade exhibition as a marketing tool in small & medium scale entrepreneurship. It covers all the various employees in the organization ranging from executive management, middle management, supervisors and the rest of the workers in the organization.

1.7 Definition of Terms

Brand Name:-  This is a word letter or number which is bear able or can be realized given by a producer to a particular product to differentiate it from product of other producers. Competitors:- These are people or organisation that seek to have an edge over their competitor by comparing either with good or services by producing goods of better and high quality and stressing the unique selling proposition of their product. Products:- This is anything that can be offered to the market for use consumption or acquisition of their product can be tangible or intangible product are those cannot be seen. Product Range:- This is production range of product that a company produces for consumption or offered to the market for use. Consumer Goods:- These are goods offered to the market to be bought for direct consumption and not further processing before it can be used. Exhibition: A Display of work of art manufactured goods and natural production for which people are expected to place order. Infringement: An action which goes against take over the right of other. Advertising:- This is any paid form of non-personal presentation and promotion of ideas goods ad services by an identified sponsor. Promotion:- This is the communication to persuade or convince prospective consumers. Personal Selling:- This is an oral presentation in a conversation with one or more prospective purchases for the purposes of making sales. Publicity:- This is always in relation to the news about exhibition is part of. Research:- This is an investigation or a search directed to the discovery of some fact by careful consideration or study of a subset Sale Promotion:- This is short term incentives to encourage purchases or sale of product or service which trade exhibition is part of. Target Market:- This is defined as consumer or group to which a form product or services is appealed to. Precinct:- This is the amount of money (plus) that is charged on a product for an exchange. Packaging:- This is the material used to wrap or protect goods  from Spoilage and it is also used to pack good & product. Trade: The business of buying & selling within a  country or between countries. Marketing Objective:- These are aims set to achieve by the management over a period it is usually customer oriented that the top management would want to accomplished. Marketing:- A total system of interrelated organizational activities designed to plan, develop promote and distribute want satisfying product, services and ideas.  It include all business activities necessary to affect transfer of ownership of goods and provide for their physical distribution form.  Producer to the final consumer. Consumers:- A consumer is a person that buy goods or product from another person, consumer can be divided into three (3) type these are:

a.         Existing Consumer:- These are regular buyer

b.         New Consumer:- These are new people buying the product for the first time.

c.         No Consumer:- Those that are not buying the product.


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How To Write Chapter Three Of Your Research Project (Research Methodology)

  • Methodology In Research Paper

    Chapter three of the research project or the research methodology is another significant part of the research project writing. In developing the chapter three of the research project, you state the purpose of research, research method you wish to adopt, the instruments to be used, where you will collect your data, types of data collection, and how you collected it.

    This chapter explains the different methods to be used in the research project. Here you mention the procedures and strategies you will employ in the study such as research design, study design in research, research area (area of the study), the population of the study, etc. You also tell the reader your research design methods, why you chose a particular method, method of analysis, how you planned to analyze your data.

    Your methodology should be written in a simple language such that other researchers can follow the method and arrive at the same conclusion or findings.

    You can choose a survey design when you want to survey a particular location or behavior by administering instruments such as structured questionnaires, interviews, or experimental; if you intend manipulating some variables.

    The purpose of chapter three (research methodology) is to give an experienced investigator enough information to replicate the study. Some supervisors do not understand this and require students to write what is in effect, a textbook.

    A research design is used to structure the research and to show how all of the major parts of the research project, including the sample, measures, and methods of assignment, work together to address the central research questions in the study. The chapter three should begin with a paragraph reiterating the purpose of research. It is very important that before choosing design methods try and ask yourself the following questions: Will I generate enough information that will help me to solve the research problem by adopting this method?

    Method vs Methodology

    I think the most appropriate in methods versus methodology is to think in terms of their inter-connectedness and relationship between both. You should not beging thinking so much about research methods without thinking of developing a research methodology.

    Metodologia or methodology is the consideration of your research objectives and the most effective method and approach to meet those objectives. That is to say that methodology in research paper is the first step in planning a research project work.

    Design Methodology: Methodological Approach

    Example of methodology in research paper, you are attempting to identify the influence of personality on a road accident, you may wish to look at different personality types, you may also look at accident records from the FRSC, you may also wish to look at the personality of drivers that are accident victims, once you adopt this method, you are already doing a survey, and that becomes your metodologia or methodology.

    Your methodology should aim to provide you with the information to allow you to come to some conclusions about the personalities that are susceptible to a road accident or those personality types that are likely to have a road accident.

    The following subjects may or may not be in the order required by a particular institution of higher education, but all of the subjects constitute a defensible in metodologia or methodology chapter.

    Click here to complete this article - How To Write Chapter Three Of Your Research Project (Research Methodology)


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