A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES   

Background to the Study  

Made-in-Nigeria softwares are those that are produced within Nigeria. Nigeria as a third world country needs to produce its own software so that it will help develop its economy in terms of growth and stability. The Nigerian government in 1988 took another bold step to encourage favorable attitudes towards made-in-Nigerian goods in a bid to actualize the Enterprises promotion Decree. The basis of this decree was to reduce foreign dominance on the economy, encourage local retention of profit, and create employment opportunities amidst other objectives. Since independence in 1960, a lot of changes have taken place in the country economically, politically and socially which as a result, firms, small and large have gone down the drain. The cause of this was mainly due to lack of good management and leadership in the country as well as lack of vision and foresight. The country is plagued with large scale under capacity resource utilization, power supply that cannot be used for any meaningful planning purpose and a whole economy that cannot be forecasted. Marketing implications of the above scenario will be: irregular supply of products, supply of lower quality product due to dwindling income of consumers, fluctuating prices due to product shortages, low reputation of manufactured goods, low motivation towards advertising, low marketing orientation and a general consumer discontent with home made goods (Aire,pp.46-62, 1973:Kalegha et al 1983,p.5). However, with the democratization of the system and the call to the citizenry to look inward for a sustainable growth through self-reliance, it is therefore, hoped that Nigerians will develop favourable attitudes towards made in Nigeria goods.

1.2 Statement of the Problem Previous studies have shown that Nigerians have unfavourable attitudes toward home made products (Aire, 1973,pp.46-62; Kolegha et al,p.7 1983). The purpose of the Present study is to investigate the marketability of made in Nigeria software and the Current attitude of Nigerian consumers towards made in Nigerian software. This study aims to;

To examine the overall attitude of Nigerians towards made-in-Nigerian softwares. To find out significant differences between the current and past studies on purchasers attitude towards made-in-Nigerian products. To examine the possible motivations behind Nigeria attitudes towards domestically produced softwares.

1.3 Objectives of the Study The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:

To examine the components of made in Nigeria software’s. To evaluate the perceptions of Nigerians towards made in Nigeria software. To highlight the various strategies put in place for marketing made in Nigeria software’s To examine the challenges in marketing made in Nigeria software. To suggest appropriate strategies for addressing these challenges To evaluate efforts made by Nigerian manufacturers and Government towards effective marketing of made in Nigeria software.

1.4 Research Questions The following questions will be addressed in the course of this study:

 What is marketing and how do Nigerian manufacturers market their

Software?

 What is the importance of marketing to the manufacturers of made

in Nigeria software? 3. What are the major components of made in Nigeria software? 4.  What are the challenges confronting manufacturers of made in Nigeria software? 5. What are the strategies that can be adopted to address these challenges? 6.  How do people in Nigeria evaluate the various attributes of domestic software products relative to similar products of foreign origin?

1.5 Research Hypothesis The following hypotheses has been developed and would be tested in the Course of this study:Ho: Marketing of Made in Nigerian software does not have any significant challengeHi: Marketing of Made in Nigerian software has very significant challenges

1.6 Significance of the Study The significance of this research study was drawn from the aforementioned objectives, research questions, and hypotheses such that when tested, they could assist in the following forms:

Once the challenges of marketing Nigerian made softwares is understood by the management and line-managers of multinationals and indigenous companies operating in Nigeria, they will be able to adopt the findings and recommendations for effective marketing planning, implementation and control of their operations. The operators would learn and acquire for adoption, better and more viable types of organizational structure and strategies that will support their operational activities and strategies. With these structures and strategies in place Nigerian populace will be better served with more of the software products in every part of the country. Academics would be able to use the gaps identified for criticisms, and propound further concepts and theories in the areas of marketing Nigerian made products. Marketing consultants and researchers would be opportune to understand the challenges facing the marketing of Nigerian made softwares, and possibly carry out further studies on it.

1.7 Scope/limitations of study This work is an attempt to research into the problems and prospects of marketing made in Nigeria products with particular reference to computer softwares. Internal and External factors impair marketing local products. This study is however, limited to marketing mix elements, product, price, promotion and place. The study focuses on Nigerian made softwares with the hope that the result of this work can be generalized to other locally manufactured products.

1.8 Definition of Terms

Marketing: A social and managerial process by which individuals and Groups obtain what they need and want through creating and exchanging products and value with others.Perception: The way in which motivated individuals perceive a given situation that determines how precisely they will behave.

Value: Consumer’s estimate of the products overall capacity to satisfy his/her needs.

Market: Consists of all the potential customers sharing a particular need or want who might be willing and able o engage in exchange to satisfy that need of want.Software: is any set of machine-readable instructions that directs a computer's processor to perform specific operations.  

Project Topics   Project Topics and Materials   

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How To Write Chapter Three Of Your Research Project (Research Methodology)

  • Methodology In Research Paper


    Chapter three of the research project or the research methodology is another significant part of the research project writing. In developing the chapter three of the research project, you state the purpose of research, research method you wish to adopt, the instruments to be used, where you will collect your data, types of data collection, and how you collected it.

    This chapter explains the different methods to be used in the research project. Here you mention the procedures and strategies you will employ in the study such as research design, study design in research, research area (area of the study), the population of the study, etc. You also tell the reader your research design methods, why you chose a particular method, method of analysis, how you planned to analyze your data.

    Your methodology should be written in a simple language such that other researchers can follow the method and arrive at the same conclusion or findings.

    You can choose a survey design when you want to survey a particular location or behavior by administering instruments such as structured questionnaires, interviews, or experimental; if you intend manipulating some variables.

    The purpose of chapter three (research methodology) is to give an experienced investigator enough information to replicate the study. Some supervisors do not understand this and require students to write what is in effect, a textbook.

    A research design is used to structure the research and to show how all of the major parts of the research project, including the sample, measures, and methods of assignment, work together to address the central research questions in the study. The chapter three should begin with a paragraph reiterating the purpose of research. It is very important that before choosing design methods try and ask yourself the following questions: Will I generate enough information that will help me to solve the research problem by adopting this method?

    Method vs Methodology

    I think the most appropriate in methods versus methodology is to think in terms of their inter-connectedness and relationship between both. You should not beging thinking so much about research methods without thinking of developing a research methodology.

    Metodologia or methodology is the consideration of your research objectives and the most effective method and approach to meet those objectives. That is to say that methodology in research paper is the first step in planning a research project work.

    Design Methodology: Methodological Approach

    Example of methodology in research paper, you are attempting to identify the influence of personality on a road accident, you may wish to look at different personality types, you may also look at accident records from the FRSC, you may also wish to look at the personality of drivers that are accident victims, once you adopt this method, you are already doing a survey, and that becomes your metodologia or methodology.

    Your methodology should aim to provide you with the information to allow you to come to some conclusions about the personalities that are susceptible to a road accident or those personality types that are likely to have a road accident.

    The following subjects may or may not be in the order required by a particular institution of higher education, but all of the subjects constitute a defensible in metodologia or methodology chapter.

    Click here to complete this article - How To Write Chapter Three Of Your Research Project (Research Methodology)

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