ROLES OF ADVERTISING IN MANUFACTURING ORGANIZATIONS (A CASE STUDY OF NIGERIA BOTTLING COMPANY)
TABLE OF CONTENTS
Table of contents
1.2 Statement of the problem
1.3 Objective of the study
1.4 Importance of the study
1.5 Scope and limitation of the study
2.1 Definition of advertising
2.2 Objectives of advertising
2.3 Economics justification of advertising
2.4 Forms of advertising
2.5 Criticism of advertising
3.1 Source of data and information
3.2 Research population and sample size
3.3 Statistical techniques
3.4 Research problems
4.1 Presentation and analysis of data
4.2 Summary of findings
5.1 Conclusion on findings
Advertising consists of all activities involved in presenting to a group, a non-personal, oral or visual, openly sponsor message regarding a product, services or ideal. This message called on advertising is disseminated though one or more media and paid for by the identified sponsor.
Essentially, advertising is a means of spreading information. However, it will be useful to a reader of this project as to distinguish it from other form of communication.
Advertising is further distinguished by this fact that it is employed for promotion to large audience. In fact, it is often referred to as mass selling, through the medium of television, for instance.
A further important characteristic of advertising that usually distinguishes it from personal selling to the degree of control that can be maintained over the promotional effort advertising have great influence on a product.
1.2 STATEMENT OF THE PROBLEM
Advertising suffer from the inability of many organization to get qualified and experience media through which advertisement can be carried out due to financial constraints.
This depth survey is desired to make a close analytical study into the effect of advertisement on the sales performance of coca-cola and beverages industries limited, Lagos.
More importantly, advertising as one of the promotional tools is been applied in virtually and organization as most organizations all aware of crucial rate played by advertising in boosting their sales volume and profitability but the fact cannot be defined that some organization are still ignorant of the actual practice of advertising.
1.3 OBJECTIVES OF THE STUDY
The study will embrace the concept of promotion of general different techniques of advertising used in promoting coca-cola and suggest. If necessary at the end of the study, the possibility of improving the present advertising programmes to make it more effective.
The study will emphasized whether advertising is necessary or not during the period of research, that is, when the sellers market prevails.
The study will bring development on the technology of coca-cola company and make sure that the consumers enjoyed maximum satisfaction through advertising it may be external or internal.
The aim and objectivity of advertisement in coca-cola company make assess and effort of the company work efficiency.
1.4 IMPORTANCE OF THE STUDY
The importance of the study is to know if the company is making use of the promotional mix such as advertisement, personal selling, sales promotion and publicity. And if does, which one of the promotional mix is applied.
Because for many company to prosper, it is very necessary for their company to carry out effective promotion which is one of the controllable variable in marketing management. And this is done to create the awareness of the product to the public that a particular company and its product is existing with fair price at the right time.
Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message.
These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies.
The researcher therefore expect that management most especially in Nigeria Bottling company plc, Lagos derive meaningful and useful information from this research work in there effort to make efficient use to advertising it boast brand new plant in various part of federation.
Quality is the key word which determined the success of the whole operations. Only the best ingredients are used for making out soft drin and sophisticated washing and filling equipment have being installed at all plants. Extremely high, standard engine are used to maintain, to ensure that top quality product reach our consumers.
The manufacturing process of coca-cola is base on a carefully measured i.e. combination of sugar, water are concentrate. The same standard is maintained throughout the world.
1.5 SCOPE AND LIMITATION OF THE STUDY
The scope of this work is to assess the effort or and effect or ole of advertising on the sales of coca-cola bottling company.
The scope of this study is limited to the rate of advertising on the sales of coca-cola, with a particular reference to Nigeria Bottling company plc, Ikeja, Lagos.
The study of desired to examined the rate of advertising in a manufacturing companies product like product of N.B.C .e.g coca-cola, sprite, fanta etc. The researcher desired to provide as much materials fact as possible with respects to the topic under study. In the process of collecting data from this study, a number of limitation prevented him for doing so, among this limitation are as follow finance and time..