EVALUATION OF SELLING AS AN EFFECTIVE PROMOTIONAL IN MARKETING OF CONSUMERS PRODUCT


EVALUATION OF SELLING AS AN EFFECTIVE PROMOTIONAL IN MARKETING OF CONSUMERS PRODUCT (A CASE STUDY OF UNILEVER NIGERIA PLC ILORIN)  

ABSTRACT

In this project work, Chapter One deals with Introduction which explain the statement of the study, Aims and objectives of the study, scope of the study and limitation of the study.

 Chapter Two is based on definition of Marketing, Review of the general text, Summary of Review, Hypothesis formulation.

Chapter Three also deals with Research Design, Method of Data Collection, population and sample size, Method of Data presentation and Analysis.

Chapter Four is based on Brief History of the study, Data presentation and Analysis.

Chapter Five Is the summary of findings, Conclusions, Recommendations, References.

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

1.1 Background of the study

1.2 Statement of the study

1.3 Aims and Objectives of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitation and constraints of the study

CHAPTER TWO

2.1 Definition of marketing

2.2 Review of the general text

2.3 Summary of Review

2.4 Hypothesis formulation 

CHAPTER THREE

3.1 Research Design

3.2 Method of Data Collection

3.3 Population and Sample Size

3.4 Method of Data Presentation and analysis

CHAPTER FOUR

4.1 Brief history of the study

4.2 Data presentation and analysis

CHAPTER FIVE

5.1 Summary of findings

5.2 Conclusions

5.3 Recommendations

References

CHAPTER ONE

1.1 INTRODUCTION

Personal selling takes the form of oral presentation in a conversation with one or more prospective purchase with the purpose of making sales, one of the purposes of personal selling in informing and satisfying consumers of the product into contract face to face and make sure that transfer of ownership takes places.

We have two types of market, the consumer market and the industrial market but we should be focusing on consumer market which comprises of the producers, resellers and government. Industrial is faced with challenges so it is advisable that the management of the industrial sector use personal selling than any other promotional mix which are advertizing, sales promotion and publicity.

The researchers is to establish why personal selling as the most effective promotional mix or tool to be used for marketing industrial product or goods.

Personal selling is when company uses sales persons to build a relationship and engage customers to determine their needs. Personal selling offer entrepreneurs both advantages and disadvantages in comparison with the other elements of the promotion mix. On the positive side, personal selling allows the sales person to target the message specifically to the audience and receive immediate feedback. In this way, it is more precise than other forms of promotion and often has a greater persuasive impact. Sales person may learn about competitors products for example or about emerging customers needs that may leads to the development of a new product, personal selling may help a small business build loyal, long-term relationship with customers.

1.2 STATEMENT OF STUDY

This is where the problem relating to the study would be presented. The statement of the problems relating to this study is as follows.

TIME CONSUMING: The time used in collecting data, for example movement from one place to another is overwhelming.

CAPITAL INTENSIVE: The money spent is huge, looking at it from all perspective such as materials to be used e.t.c.

LACK OF RELIABLE INFORMATION: There are various information needed for the research not these information could be termed confidential or secret discouraging those who are not staff to stay back indirectly presenting non-staff.

1.3 AIM AND OBJECTIVE OF THE STUDY

The aim of the study is to ascertain or take note of contribution of personal selling as a tool for marketing on industrial product. It also create a way or avenue for which salesman or woman can be able to tackle the problems relating to personal selling and its environment and also to come in close contact with prospective buyer with the main purpose of selling process and lastly creating awareness about the product.

The objectives of the study are to create the buyers and sellers relationship and training the salesman on how to relate to their potential and actual customers. The aim and objectives is directed toward selling the problems encountered in personal sellings.

The aim of this research work is to identify knowledge gaps and provide appropriate background material for a proposed full-scale study of the relevance of marketing in organizations.

The research objectives for the field component of a proposed larger study are:

i. Examine the importance of marketing research and planning.

ii. Discuss the role of marketing mix in the fulfillment of organization’s mission and vision.

iii. Identify the role market agents in the marketing systems.

iv. Identify good practice which can contribute to improve relating systems.

v. Identify the barriers to effective marketing in Nigeria.

vi. Make recommendations, for improving marketing system in Nigeria.

1.4 SIGNIFICANCE OF PROBLEMS OF THE STUDY

At the end of this study my wish and hope is that it should be great benefit to sales management of the industrial goods or product and be a great importance to the writer, organization or industrial and to the people of large. To the management of industry, it is going to be great success in a situation or dissatisfaction towards the management policy which are connected to each department performance.

To the writer, student and future researcher it is hoped that this work will be valuable asset which at anytime they can refer to in future time such as the major work of personal selling is to convince the potential customers through persuasion, interaction to develop a positive for its product in preference of other competing one personal selling’s.

1.5 SCOPE OF THE STUDY

In this work, selling activities in respect industrial product example are material which are used for the production of other products are looked or verified, industrial sales fore in relation to the effect of promotional tool used in this study which is personal selling. Industry which deals industrial product is within coverage of this study.

1.6 LIMITATION AND CONSTRAINTS OF THE STUDY

The capital intensive of this study is very huge encouraging due to the fact that the aim and objective are been set and looked upon.

Access to data is not easy, such as data’s collected through questionnaire may be from the public but all the answers given are not understandable or straight forward to the level that it will be useful and this cause will be unenlightened and uncivilized way of people.

The time used during this study is just alright and considerable due to the fact that there are good communication network and transportation.       

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.