EFFECT OF EFFECTIVE COMMUNICATION ON ORGANIZATION’S PRODUCTIVITY (A CASE STUDY OF GUINNESS NIGERIA PLC)


EFFECT OF EFFECTIVE COMMUNICATION ON ORGANIZATION’S PRODUCTIVITY (A CASE STUDY OF GUINNESS NIGERIA PLC)  

CHAPTER ONE

 INTRODUCTION

1.1            Background to the Study

          Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language. Effective communication extends the concepts to require that transmitted content to received and understood by someone in the way it was intended. The goals of effective communication include creating a common perception changing behaviours and acquiring information. Effective communication begins with encoding or the skill of relating a message in a clear, direct way that allows the receiver to correctly decode your message. Effective communication is a skill as well as it requires the receiver to ensure that he/she properly heard and understood the message being sent. Communication no doubt is a very vital tool in carrying out our day to day activities. Everyone needs communication with people around to share experience, job, frustration, hope and fears from childhood.

          Udeze (2000) stated that communication as the act of imparting a common idea or understanding to another in every organization, goals are set as the procedure or ways through which the organization instead to achieve it. The goals are spelt out with the end communication model.

          Every organization is established to achieve a set objective. For example, certain business organization set up for profit making by the provision of services by training high level of manpower for both in the public and private sector of the economy. However, the defined objective through the instrumentality of persons who form the basic unit of the organization. The people’s readiness to perform for the attainment of goals and objectives of an organization.

          Nwachukwu (1988) contends that communication is at the root of personnel and ministration, it is the transaction and interpretation of information for the efficient operation of an enterprise. Therefore management must recognize the importance of effective communication to its productivity. Communication require that the climate that promote the exchange of ideas as well as one that permits every member of the organization to actualize his view without fear.

          Drucker (1995) stated that management is concerned with the direction and control of an enterprise and involves planning and the direction of the work of others. These managerial functions cannot be successfully carried out in the absence of effective communication. Brown (2008) defined communication as the process of transmitting ideas and thought from one person to another for the purpose of creating understanding in the thinking of the person receiving the message, effective communication supports organizational productivity.

          In effective communication the manager has a specific tool – information. He does not “handle” people, but motivates guides and organizes people to do their own work. His duty is the spoken or written words, no matter whether the manager’s job is an engineering, accounting or marketing kind. Every manager needs skill in getting his thinking across to other people as well as skills in finding out what other people are after. In recent years, communication has been of growing information in large organization and also because it has been realized that communication is not forced, but has to be learnt to enhance the productivity of every organization.

1.2            Statement of the Problem

          Effective communication is of high priority to the management of Guinness Nigeria PLC, it will be seen that in trying to increase productivity through effective communication, barriers occur, which reduces productivity overloading which bogs down the entire system. Lack of planning to communicator, mechanical inefficiency which include lack of public facilities like telex.

          This problem destruct information from the top to the bottom or bottom to the top. The barriers in most organization can crumble the organization as the communication gap portends serious danger. The possible causes is always the complain of junior workers not been carried along, this is the gap in knowledge the researchers attempts to fill.

1.3            Objectives of the Study

          The aim of the study is to investigate the effect of effective communication in organization’s productivity, the specific objectives are to:

1                   Examine the significant relationship between sufficient communication and organization profitability.

2                   Ascertain mutual and cordial relationship between subordinate and superior has significant effect on organization communication efficiency.

3                   Determine if there is significant relationship between information and the channel of communication.

1.4            Research Questions

          The following research questions should be provided answers to:

What is the relationship between sufficient communication and organizational profitability? Does mutual and cordial relationship have an effect on organization’s communication efficiency? Is there significant relationship between information and channels of communication?

1.5            Research Hypotheses

          The following hypotheses shall be tested:

H01: There is no significant relationship between sufficient communication and organization profitability.

H01: There is significant relationship between sufficient communication and organization profitability.

H02: Lack of mutual and cordial relationship between subordinate and superior has no significant effects on organization communication efficiency.

H02: Lack of mutual and cordial relationship between subordinate and superior has significant effect on organization communication efficiency.

H03: There is no significant relationship between information and the channel of communication.

1.6     Scope of the Study

          Communication as a topic is a vast one, no consensus has being reached about this concept, but it is a known fact that every human activity involves a good amount of effective communication. The scope of this research will there ….. Limited to the evaluation of effectiveness of communication and its impact on productivity in Guinness Nigeria PLC, Benin City Edo State.

1.7     Significance of the Study

          The importance and need for effective communication in an organization cannot be overemphasized; this research work will be of good help both to the researchers and to the Guinness Nigeria PLC.

          To the researcher, it is a requirement for the award of Bachelor Degree in Business Administration, while to Guinness Nigeria PLC, it will provide its findings and recommendation and showing its lapses and proffer solutions to these lapses. It also highlights the benefit of effective communication and how it influence productivity.

1.8     Limitations of the Study

          Due to the economic situation prevailing in our nation today, the research has the following constraint:

Respondents: The attitude of most workers may have affective the quality of the work, examples are cases of “not on seat” and come again syndrome. Some respondent oven returned their questionnaires unanswered due to the fear of Management information.

Time: The inability of the researcher to meet with academic work could have affected the quality of time in carrying out the research.

Finance: Money as we all know is the bedrock of every research work,the research may be faced with financial difficulties and this could have affected data collection and the research work in it’s entirely.

1.9     Operational Definition of Terms

          The following terms are defined as used in the study:

Effective: According to Oxford Advanced Learner’s Dictionary, this is simply production result as intended or wanted. An organization is said to be effective when it accomplishes all that it set out to achieve.

Communication: According to Udeze (2000), this is the act of impacting a communication or understanding to another person with the purpose of implementing an action that is coordinated towards a common end.

Productivity: According to Anugwom (2007) is the measure of how well resources are brought together in organization and utilized for accomplishing a set of result.

Impact: According to Oxford Advanced Learner’s Dictionary, to have an effect, the effects of effective communication on productivity. This effect could be a negative or positive one.

A negative effect arises when effective communication does increase productivity of the organization.

Brewing: Is the fastest growing of Nigeria manufacturing industries, it contributes and provides direct employment for many people.

Organization: According to Umoh (2006) is coming together of group of people that specializes in different fields, coordinate their effort towards the set goals, supervise through some hierarchy of authority so that objectives of organization will be achieved. 

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.