AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY (A CASE STUDY OF UNITED TRADING COMPANY NIGERIA PLC.)


AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY (A CASE STUDY OF UNITED TRADING COMPANY NIGERIA PLC.)  

ABSTRACT:       

This research study has comprehensively delved into the effect social responsibility on organizational performance with First Bank Plc as a case study. The objective of this study is to examine whether social responsibility enhances customer's patronage and to examine whether social responsibility has effect on the profit of the organisation. The survey research method was employed in this study and the questionnaire was the main research instrument used in collecting information from the respondents. Thus, chi-square statistical tool was 

used to analyse the collected data and conclusion was drawn from the analysis that the respondent strongly believes and accept that social responsibility have impact on organization performance and it was revealed that consumer's patronage depend on the extent which a company is socially responsible. 

TABLE OF CONTENTS

Content Page

Title page - - - - - - - - - - i

Approval - - - - - - - - - - ii

Dedication - - - - - - - - - - iii

Acknowledgement - - - - - - - - - iv

Abstract - - - - - - - - - - v

CHAPTER ONE:    GENERAL INTRODUCTION 

1.0 Introduction

1.1 Background to the Study 

1.1.2 Historical Background of First Bank of Nigeria Plc

1.2 Statement of the Problem 

1.3 Purpose of the Study 

1.4 Research Questions 

1.5 Statement of Hypothesis 

1.6.1 Scope of the Study 

1.6.2 Limitations 

1.8 Definitions of Basic Terms 

CHAPTER TWO:    LITERATURE REVIEW 

2.1 Introduction 

2.2 What is Corporate Social Responsibility

2.3 Range of Corporate Social Responsibility 

2.4 The Need For Social Responsibility 

2.5 Organizing for Social Responsibility 

2.6 Managers of Corporate Social Responsibility Programmes

2.7 Strategic Planning Process 

2.8 Limits of Corporate Social Responsiveness 

CHAPTER THREE:    RESEARCH METHODOLOGY 

3.0 Introduction 

3.1 Data Collection Technique 

3.2 Re-Statement of Research Questions 

3.3 Re-Statement of Research Hypothesis 

3.4 Research Design 

3.5 Population, Sample and Sampling Technique 

3.5.1 Population 

3.5.2 Sample 

3.5.3 Sampling Technique 

3.6 Instrumentation 

3.6.1 Interview 

3.6.2 Observations 

3.6.3 Questionnaires 

3.7 Limitations of the Study 

CHAPTER FOUR:  DATA ANALYSIS AND INTERPRETATION 

4.0 Introduction 

4.1 Data Interpretation 

4.2 Test of Hypothesis 

CHAPTER FIVE: SUMMARY, FINDINGS, RECOMMENDATIONS AND CONCLUSION 

5.0 Summary 

5.1 Findings 

5.2 Recommendation 

5.3 Conclusion 

Bibliography 

Questionnaire 

CHAPTER ONE

INTRODUCTION

1.0 Background to the Study 

Corporate social responsibility isdescribed essentially as a concept, whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis (Osuagwu, 2002). 

Corporate social responsibility is also a process by which companies manage their relationships with a variety of stakeholders who can have a real influence on their operation, the business case becomes apparent. Thus it should be treated as an investment, not as a cost, much like quality management.They can thereby have an inclusive financial, commercial and social approach, leading to a long term strategy minimizing risks linked to uncertainty. 

Corporate social responsibility has important implications for all economic and social actors as well as for the public authorities who should take them into account in determining their own actions, Several member states have recognized its importance and have taken active steps to promote it. 

Many factors are driving this move towards corporate social responsibility. 

⦁ New concerns and expectations from consumers, public authorities and investors in the context of globalization and large scale industrial change. 

⦁ Social criteria are increasing influencing the investment decisions of individuals and institutions both as consumers and as investors. 

⦁ Increased concern about the damage caused by economic activity to the environment. 

⦁ Transparency of business activities brought about by the media and modern information and communication technologies. 

Social responsibility is the contribution of the organization to the development of its environment while an organization is busy establishing goals, objectives and executing strategies for achieving its predetermined purpose. It aims to further the long­range potential of the organization as it directly relates to the changing social environment. 

Business enterprises were being asked to take an un-accustomed task. Enterprises were essentially aware that they were expected to utilize their financial and man power resources with no prospect or limited prospect of profit to carry on activities that had traditionally been the responsibility of government or such no profit institution as the university. 

The reason for this demand is not far fetched.  Human wants have expanded, hence the new and ambitious social goals by the government to maximize employment opportunities for all who wants to work, providing higher education for all who can benefit assuring adequate health care, rebuilding the cities, overcoming environmental pollution and continually stimulating economic growth.  To achieve these goals, government requires the collaboration of the private, public and non-profit sector of the economy.

Against the background, Miller concluded that while government should play the role of “system managers” in harnessing a national attack on social issues and problems, business must accept an increased and larger responsibility for resolving them.

Peter Drucker stated the issue for thright when he wrote that “the new demand is a demand that business and businessmen make concern for society central to the conduct of business itself.

It is a demand that the quality of life becomes the business of business.  The traditional approaches ask: how can we arrange the making of cement (emphasis of mine) so as not to impinge on social values and beliefs of individual and their freedom and on the good society altogether.  The need command is for business to make social value and beliefs, create freedom for the individual and altogether produce the good of society. 

Business for obvious reasons plays a central role in any economy. At present in Nigeria, private business is still the primary means of converting resources into goods and services the society needs to function. The recognition of the above view has led to the establishment of National Directorate of Employment (N.D.E) as part of elements of Structural Adjustment Programme. 

The success of business system in satisfying economic service objectives lead to new expectation. According to Drucker the new expectation is logical because if some leadership groups were successful in providing the quantities of life by creating certain economic values that society needs, it is only natural to expect the same leadership to assume responsibility for providing the "quality of life". This is because possesses capabilities which can significantly supplement those of government. For example, it is possible for business to contribute the zeal created by the prospect of profit. Some enterprises possess skills in job training, in housing design and finance. While some can contribute ingenuity and creativity that can produce new solutions. All these when properly harnessed can make the society a better place to live. 

As it aims to further the long-range potential of an organization in relation to· environment, the response of many business manager to increasing social pressures (quality of life) has begun to be guided by enlightened self-interest. The social responsibility concept becomes an ethical one that calls for acting to further ones own best interest while taking into account the effect of ones behaviour on others. This concept also includes the nation that when one helps others, one also benefits in the long run. 

Business efforts to support public education, for instance not only help society as a whole but also provide better educated employees for the future. The substance of social responsibility emphasizes the effect of executive actions on the entire social system. 

1.2 Statement of the Problem 

As Keith Davis (2003) p-qt it that business does not exist in isolation in our society and that a healthy business system cannot exist within a sick society. Also business usually benefits from a stable and well managed social and political environment. Any social unrest caused by prejudice and poverty is harmful to business. It is therefore imperative on corporate body to consider their acts within the framework of the whole social system. 

Thus, most corporate citizen doesn't believe to be socially responsible, all they are concerned about is their efficiency and survival, which is measured through their profitability. To them being socially responsible is a 

⦁ Lack of fund to finance or carry out the responsibility mapped-out or drawn to be achieved. 

⦁ Lack of commitment by the organization or the stakeholders on the project; becomes a problem. 

This and other reasons are the major reason for this study. 

1.3 Purpose of the Study 

The main purpose of the study is the effect of corporate social responsibility on organization performance. Thus, to achieve the above objective, the following are the specific objectives: 

1. To examine whether social responsibility enhances customer's patronage 

2. To examine whether social responsibility have effect on the profit of the organisation. 

1.4 Research Questions 

(1) To what extent does corporate social responsibility aid the performance of the organization.

(2) To what extent does Social responsibility has effect on organization profit? 

(3) To what extent does organization go about in developing social policies and programmes? 

(4) To what extent does Social responsibility helps to enhance customer's patronage? 

1.5 Statement of Hypothesis 

Ho: Social responsibility does not have effect on organization profit 

HI: Social responsibility has effect on organization profit. 

Ho: Social responsibility does not help to enhance customer's patronage 

HI: Social responsibility helps .to enhance customer's patronage 

1.6 Scope of the Study 

The area of my concentration is mainly at First Bank Nigeria Plc located at Samuel Asabia House, 35 Marina, Lagos. 

This study is restricted to social responsibility on organizational performance in the banking industry. The study covers a representative number of the generality of the workers in these enterprises. No special consideration is given to sex, age and nationality in collective data from the respondents. 

1.7 Limitations 

Every research study or under taking has its own limitation or short comings. There is no exemption in the case of this study. 

Thus, the level of accuracy in this study is proportional to the availability of information that the respondents are willing to give. Also there is this uncertainty that information give it's without bias. 

This study is also constraint to lack of adequate time to carryout the investigation, high cost involves in research work, and other intellectual and physical issues that rob research studies of its 

perfection. 

1.8 Definitions of Basic Terms 

Corporate: Is a body made up of an autonomous unit. 

Responsibility: An obligation to perform an assigned task. Environment: Is the total of all external forces that influence an individual or community. 

Business Ethics: Is a system of moral principle applied specifically to business activities. 

.


TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.COM

Researchwap.com is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.com guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.com is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.com" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.